IDEAS home Printed from https://ideas.repec.org/a/eee/socmed/v68y2009i7p1357-1360.html
   My bibliography  Save this article

Reflecting and shaping the discourse: The role of music in AIDS communication in Tanzania

Author

Listed:
  • Bastien, Sheri

Abstract

Failure to recognize the importance of oral traditions in Africa and the potential of music and song for stimulating social and behavior change would represent a missed opportunity in HIV prevention strategies. Local narratives concerning AIDS are often utilized in popular songs and constitute rich sources of contextual information about the epidemic that have thus far been un- or underutilized in HIV prevention strategies. Endogenously conceived messages delivered via a channel such as music increase the likelihood of messages being contextually appropriate and culturally engaging. This form of media also presents the greatest opportunity for wide dissemination. Drawing on field work conducted in the Kilimanjaro region, this paper presents examples of how music and musicians in Tanzania reflect and potentially shape AIDS discourse. Three broad recurrent themes addressed in songs are discussed: AIDS metaphors, stigma and broader HIV prevention messages. By tapping into the wealth of information about AIDS discourse contained within popular songs, and by recognizing musicians as potential opinion leaders and agents of social change, the effectiveness of prevention strategies may be increased.

Suggested Citation

  • Bastien, Sheri, 2009. "Reflecting and shaping the discourse: The role of music in AIDS communication in Tanzania," Social Science & Medicine, Elsevier, vol. 68(7), pages 1357-1360, April.
    • Handle: RePEc:eee:socmed:v:68:y:2009:i:7:p:1357-1360
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0277-9536(09)00051-3
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Panter-Brick, Catherine & Clarke, Sian E. & Lomas, Heather & Pinder, Margaret & Lindsay, Steve W., 2006. "Culturally compelling strategies for behaviour change: A social ecology model and case study in malaria prevention," Social Science & Medicine, Elsevier, vol. 62(11), pages 2810-2825, June.
    2. Gallant, Melanie & Maticka-Tyndale, Eleanor, 2004. "School-based HIV prevention programmes for African youth," Social Science & Medicine, Elsevier, vol. 58(7), pages 1337-1351, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. McConnell, Bonnie B., 2016. "Music and health communication in The Gambia: A social capital approach," Social Science & Medicine, Elsevier, vol. 169(C), pages 132-140.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yao Yao, 2022. "Fertility and HIV Risk in Africa," Review of Economic Dynamics, Elsevier for the Society for Economic Dynamics, vol. 45, pages 109-133, July.
    2. Langford, Rebecca & Panter-Brick, Catherine, 2013. "A health equity critique of social marketing: Where interventions have impact but insufficient reach," Social Science & Medicine, Elsevier, vol. 83(C), pages 133-141.
    3. Anke Hoeffler, 2017. "Violence Against Children: A Critical Issue for Development," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 29(5), pages 945-963, November.
    4. McConnell, Bonnie B., 2016. "Music and health communication in The Gambia: A social capital approach," Social Science & Medicine, Elsevier, vol. 169(C), pages 132-140.
    5. Jean‐Louis Arcand & Eric Djimeu Wouabe, 2010. "Teacher training and HIV/AIDS prevention in West Africa: regression discontinuity design evidence from the Cameroon," Health Economics, John Wiley & Sons, Ltd., vol. 19(S1), pages 36-54, September.
    6. Esther Duflo & Pascaline Dupas & Juliette Seban & Elise Huillery, 2012. "Impacts of School-Based HIV Education on Reported Behavior and Knowledge of Adolescent Girls, Evidence from Cameroon," SciencePo Working papers hal-03609994, HAL.
    7. Anakwenze, Obianujunwa, 2022. "The cultural sensitivity continuum of mental health interventions in Sub-Saharan Africa: A systematic review," Social Science & Medicine, Elsevier, vol. 306(C).
    8. M.N. Tripathi, 2015. "Swachh Odisha: A Case on Attempting to Inculcate Healthy Sanitation Practices in Rural Odisha," Asian Journal of Management Cases, , vol. 12(2), pages 109-127, September.
    9. Jessica L. Mackelprang & Janessa M. Graves & Halle M. Schulz, 2024. "Using Photovoice to Explore Determinants of Health among Homeless and Unstably Housed Women," IJERPH, MDPI, vol. 21(2), pages 1-13, February.
    10. Jamison, Julian & Karlan, Dean & Raffler, Pia, 2013. "Mixed Method Evaluation of a Passive mHealth Sexual Information Texting Service in Uganda," Working Papers 116, Yale University, Department of Economics.
    11. Montgomery, Catherine M. & Munguambe, Khátia & Pool, Robert, 2010. "Group-based citizenship in the acceptance of indoor residual spraying (IRS) for malaria control in Mozambique," Social Science & Medicine, Elsevier, vol. 70(10), pages 1648-1655, May.
    12. Tasnim Azim & Sharful Islam Khan & Quamrun Nahar & Masud Reza & Nazmul Alam & Rumana Saifi & M. Shah Alam & Ezazul Islam Chowdhury & Elizabeth Oliveras, 2009. "20 Years of HIV in Bangladesh," World Bank Publications - Reports 27592, The World Bank Group.
    13. Jones, Nicola & Samuels, Fiona, 2015. "The role of cash transfers in maximising schools’ protective effects for children in extreme settings: An ecological approach," International Journal of Educational Development, Elsevier, vol. 41(C), pages 217-225.
    14. McMichael, Celia & Robinson, Priscilla, 2016. "Drivers of sustained hygiene behaviour change: A case study from mid-western Nepal," Social Science & Medicine, Elsevier, vol. 163(C), pages 28-36.
    15. Lars Ivar Oppedal Berge & Kjetil Bjorvatn & Amina Mohamed Maalim & Vincent Somville & Bertil Tungodden, 2017. "Reducing early pregnancy in low-income countries: A literature review and new evidence," WIDER Working Paper Series wp-2017-133, World Institute for Development Economic Research (UNU-WIDER).
    16. Merrill, Katherine G. & Merrill, Jamison C. & Hershow, Rebecca B. & Barkley, Chris & Rakosa, Boitumelo & DeCelles, Jeff & Harrison, Abigail, 2018. "Linking at-risk South African girls to sexual violence and reproductive health services: A mixed-methods assessment of a soccer-based HIV prevention program and pilot SMS campaign," Evaluation and Program Planning, Elsevier, vol. 70(C), pages 12-24.
    17. Esther Duflo & Pascaline Dupas & Juliette Seban & Elise Huillery, 2012. "Impacts of School-Based HIV Education on Reported Behavior and Knowledge of Adolescent Girls, Evidence from Cameroon," Working Papers hal-03609994, HAL.
    18. Dupas, Pascaline & Huillery, Elise & Seban, Juliette, 2018. "Risk information, risk salience, and adolescent sexual behavior: Experimental evidence from Cameroon," Journal of Economic Behavior & Organization, Elsevier, vol. 145(C), pages 151-175.
    19. Briscoe, Ciara & Aboud, Frances, 2012. "Behaviour change communication targeting four health behaviours in developing countries: A review of change techniques," Social Science & Medicine, Elsevier, vol. 75(4), pages 612-621.
    20. Yao, Yao, 2016. "Fertility and HIV risk in Africa," Working Paper Series 19501, Victoria University of Wellington, School of Economics and Finance.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:socmed:v:68:y:2009:i:7:p:1357-1360. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/315/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.