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A model of willingness to become a potential organ donor

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  • Horton, Raymond L.
  • Horton, Patricia J.

Abstract

This article presents two models of the decision to become a potential organ donor. In the first model the act of carrying or requesting an organ donor card is related to values and factual knowledge regarding organ donation, through intervening attitude and willingness constructs. A sample of 286 students is used to test this model via the LISREL computer program for modeling latent variables. All hypothesized relationships had the predicted sign and were significant. This model is extended by adding the variables attitude towards death, prior blood donation, and age of subject to the model. A second sample of 365 adults from the local community is used to test the second model via LISREL. With two exceptions in the adult sample, all hypothesized relationships had the predicted sign and were significant. Where the two models overlap the results are generally similar. Implications of the models for marketing the act of becoming a potential organ donor are discussed.

Suggested Citation

  • Horton, Raymond L. & Horton, Patricia J., 1991. "A model of willingness to become a potential organ donor," Social Science & Medicine, Elsevier, vol. 33(9), pages 1037-1051, January.
    • Handle: RePEc:eee:socmed:v:33:y:1991:i:9:p:1037-1051
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    Cited by:

    1. Reubsaet, A. & Brug, J. & Nijkamp, M.D. & Candel, M.J.J.M. & Hooff, J.P. van & Borne, H.W. van den, 2005. "The impact of an organ donation registration information program for high school students in the Netherlands," Social Science & Medicine, Elsevier, vol. 60(7), pages 1479-1486, April.
    2. Cosse, Thomas J. & Weisenberger, Terry M., 2000. "Words versus Actions about Organ Donation: A Four-Year Tracking Study of Attitudes and Self-Reported Behavior," Journal of Business Research, Elsevier, vol. 50(3), pages 297-303, December.
    3. Donal McGlade & Carol McClenahan & Barbara Pierscionek, 2014. "Pro-Donation Behaviours of Nursing Students from the Four Countries of the UK," PLOS ONE, Public Library of Science, vol. 9(3), pages 1-6, March.
    4. Schweda, Mark & Schicktanz, Silke, 2009. "Public ideas and values concerning the commercialization of organ donation in four European countries," Social Science & Medicine, Elsevier, vol. 68(6), pages 1129-1136, March.

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