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Using counterframing strategies to enhance anti-stigma campaigns related to mental illness

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  • Vyncke, Bart
  • Van Gorp, Baldwin

Abstract

Despite the prevalence of media-based anti-stigma campaigns, there is little empirical evidence of their effectiveness and little guidance regarding which communicative strategies can bolster their message. Using a Belgian sample (N = 737) recruited in March–April 2019, the current experimental study manipulated a campaign message using counterframing strategies. Hierarchical linear regression analyses were used to investigate the effectiveness of the resulting nine variants.

Suggested Citation

  • Vyncke, Bart & Van Gorp, Baldwin, 2020. "Using counterframing strategies to enhance anti-stigma campaigns related to mental illness," Social Science & Medicine, Elsevier, vol. 258(C).
    • Handle: RePEc:eee:socmed:v:258:y:2020:i:c:s0277953620303099
    DOI: 10.1016/j.socscimed.2020.113090
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    References listed on IDEAS

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    1. Clair, Matthew & Daniel, Caitlin & Lamont, Michèle, 2016. "Destigmatization and health: Cultural constructions and the long-term reduction of stigma," Social Science & Medicine, Elsevier, vol. 165(C), pages 223-232.
    2. Livingston, James D. & Boyd, Jennifer E., 2010. "Correlates and consequences of internalized stigma for people living with mental illness: A systematic review and meta-analysis," Social Science & Medicine, Elsevier, vol. 71(12), pages 2150-2161, December.
    3. Link, B.G. & Phelan, J.C. & Bresnahan, M. & Stueve, A. & Pescosolido, B.A., 1999. "Public conceptions of mental illness: Labels, causes, dangerousness, and social distance," American Journal of Public Health, American Public Health Association, vol. 89(9), pages 1328-1333.
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