IDEAS home Printed from https://ideas.repec.org/a/eee/socmed/v219y2018icp19-29.html
   My bibliography  Save this article

Tracking the Werther Effect on social media: Emotional responses to prominent suicide deaths on twitter and subsequent increases in suicide

Author

Listed:
  • Fahey, Robert A.
  • Matsubayashi, Tetsuya
  • Ueda, Michiko

Abstract

Rises in suicide rates following media reports of the deaths by suicide of public figures are a well-documented phenomenon. However, it remains unclear why, or by what exact mechanism, celebrity suicides act to increase suicidal risk in the wider public due to the lack of data showing how the public understands and reacts to the suicide of well-known figures. This study used a supervised machine learning approach to investigate the emotional content of almost 1 million messages sent on Twitter related to the suicides of 18 prominent individuals in Japan between 2010 and 2014. The results revealed that different demographic characteristics of the deceased person (age, gender, and occupation) resulted in significant differences in emotional response; notably that the suicides of younger people, of women and of people in entertainment careers created more emotional responses (measured as a ratio of emotionally-coded tweets within the overall volume of tweets for each case) than for older people, men, and those in other careers. Moreover, certain types of emotional response were shown to correlate to subsequent rises in the national suicide counts, with “surprised” reactions being positively correlated with the suicide counts, while a high proportion of polite messages of condolence were negatively correlated. The study demonstrates the importance of, and describes a methodology for, considering the content of social media messages, not just their volume, in research into the mechanism by which these widely-reported deaths increase suicide risk in the broader public.

Suggested Citation

  • Fahey, Robert A. & Matsubayashi, Tetsuya & Ueda, Michiko, 2018. "Tracking the Werther Effect on social media: Emotional responses to prominent suicide deaths on twitter and subsequent increases in suicide," Social Science & Medicine, Elsevier, vol. 219(C), pages 19-29.
  • Handle: RePEc:eee:socmed:v:219:y:2018:i:c:p:19-29
    DOI: 10.1016/j.socscimed.2018.10.004
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0277953618305707
    Download Restriction: Full text for ScienceDirect subscribers only

    File URL: https://libkey.io/10.1016/j.socscimed.2018.10.004?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ueda, Michiko & Mori, Kota & Matsubayashi, Tetsuya & Sawada, Yasuyuki, 2017. "Tweeting celebrity suicides: Users' reaction to prominent suicide deaths on Twitter and subsequent increases in actual suicides," Social Science & Medicine, Elsevier, vol. 189(C), pages 158-166.
    2. Pirkis, Jane E. & Burgess, Philip M. & Francis, Catherine & Blood, R. Warwick & Jolley, Damien J., 2006. "The relationship between media reporting of suicide and actual suicide in Australia," Social Science & Medicine, Elsevier, vol. 62(11), pages 2874-2886, June.
    3. Niederkrotenthaler, Thomas & Till, Benedikt & Kapusta, Nestor D. & Voracek, Martin & Dervic, Kanita & Sonneck, Gernot, 2009. "Copycat effects after media reports on suicide: A population-based ecologic study," Social Science & Medicine, Elsevier, vol. 69(7), pages 1085-1090, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Daniel Ownby & P. Wesley Routon, 2020. "Tragedy Following Tragedies: Estimating the Copycat Effect of Media-Covered Suicide in the Age of Digital News," The American Economist, Sage Publications, vol. 65(2), pages 312-329, October.
    2. Vikas Menon & Sujita Kumar Kar & Marthoenis Marthoenis & SM Yasir Arafat & Ginni Sharma & Charanya Kaliamoorthy & Ramdas Ransing & Srijeeta Mukherjee & Jigyansa Ipsita Pattnaik & Nikhilesh B Shirahatt, 2021. "Is there any link between celebrity suicide and further suicidal behaviour in India?," International Journal of Social Psychiatry, , vol. 67(5), pages 453-460, August.
    3. Arendt, Florian & Haim, Mario & Scherr, Sebastian, 2020. "Investigating Google's suicide-prevention efforts in celebrity suicides using agent-based testing: A cross-national study in four European countries," Social Science & Medicine, Elsevier, vol. 262(C).
    4. Fahey, Robert A. & Boo, Jeremy & Ueda, Michiko, 2020. "Covariance in diurnal patterns of suicide-related expressions on Twitter and recorded suicide deaths," Social Science & Medicine, Elsevier, vol. 253(C).
    5. Rebecca A. Bernert & Amanda M. Hilberg & Ruth Melia & Jane Paik Kim & Nigam H. Shah & Freddy Abnousi, 2020. "Artificial Intelligence and Suicide Prevention: A Systematic Review of Machine Learning Investigations," IJERPH, MDPI, vol. 17(16), pages 1-25, August.
    6. Phillip Cheuk Fung Law & Lay San Too & Nicole T. M. Hill & Jo Robinson & Madelyn Gould & Jo-An Occhipinti & Matthew J. Spittal & Katrina Witt & Mark Sinyor & Benedikt Till & Nathaniel Osgood & Ante Pr, 2021. "A Pilot Case-Control Study of the Social Media Activity Following Cluster and Non-Cluster Suicides in Australia," IJERPH, MDPI, vol. 19(1), pages 1-15, December.
    7. Paul S. F. Yip & Edward Pinkney, 2022. "Social media and suicide in social movements: a case study in Hong Kong," Journal of Computational Social Science, Springer, vol. 5(1), pages 1023-1040, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Emmanuel Nii-Boye Quarshie & Johnny Andoh-Arthur & Kwaku Oppong Asante & Winifred Asare-Doku, 2021. "Online media reporting of suicidal behaviour in Ghana: Analysis of adherence to the WHO guidelines," International Journal of Social Psychiatry, , vol. 67(3), pages 251-259, May.
    2. Ueda, Michiko & Mori, Kota & Matsubayashi, Tetsuya & Sawada, Yasuyuki, 2017. "Tweeting celebrity suicides: Users' reaction to prominent suicide deaths on Twitter and subsequent increases in actual suicides," Social Science & Medicine, Elsevier, vol. 189(C), pages 158-166.
    3. Tosin Philip Oyetunji & SM Yasir Arafat & Famori Stephen Oluwaseyi & Obafemi Oluwasanmi & Michael Afolami & Faith Moyo Ajayi, 2021. "News reporting of suicidal behaviour in Nigeria: Adherence assessment to World Health Organization guidelines," International Journal of Social Psychiatry, , vol. 67(5), pages 448-452, August.
    4. Zheng Wang & Guang Yu & Xianyun Tian, 2018. "Exploring Behavior of People with Suicidal Ideation in a Chinese Online Suicidal Community," IJERPH, MDPI, vol. 16(1), pages 1-13, December.
    5. Joseph Gibbons & Robert Malouf & Brian Spitzberg & Lourdes Martinez & Bruce Appleyard & Caroline Thompson & Atsushi Nara & Ming-Hsiang Tsou, 2019. "Twitter-based measures of neighborhood sentiment as predictors of residential population health," PLOS ONE, Public Library of Science, vol. 14(7), pages 1-19, July.
    6. Tanja Laukkala & Alpo Vuorio & Robert Bor & Bruce Budowle & Pooshan Navathe & Eero Pukkala & Antti Sajantila, 2018. "Copycats in Pilot Aircraft-Assisted Suicides after the Germanwings Incident," IJERPH, MDPI, vol. 15(3), pages 1-8, March.
    7. Jan Domaradzki, 2021. "The Werther Effect, the Papageno Effect or No Effect? A Literature Review," IJERPH, MDPI, vol. 18(5), pages 1-20, March.
    8. Merike Sisask & Airi Värnik, 2012. "Media Roles in Suicide Prevention: A Systematic Review," IJERPH, MDPI, vol. 9(1), pages 1-16, January.
    9. Nazriatun Nisa & Muhammad Arifin & Muhammad Fauzan Nur & Shylvana Adella & Marthoenis Marthoenis, 2020. "Indonesian online newspaper reporting of suicidal behavior: Compliance with World Health Organization media guidelines," International Journal of Social Psychiatry, , vol. 66(3), pages 259-262, May.
    10. David S Fink & Julian Santaella-Tenorio & Katherine M Keyes, 2018. "Increase in suicides the months after the death of Robin Williams in the US," PLOS ONE, Public Library of Science, vol. 13(2), pages 1-12, February.
    11. Niederkrotenthaler, Thomas & Till, Benedikt & Kapusta, Nestor D. & Voracek, Martin & Dervic, Kanita & Sonneck, Gernot, 2009. "Copycat effects after media reports on suicide: A population-based ecologic study," Social Science & Medicine, Elsevier, vol. 69(7), pages 1085-1090, October.
    12. Fahey, Robert A. & Boo, Jeremy & Ueda, Michiko, 2020. "Covariance in diurnal patterns of suicide-related expressions on Twitter and recorded suicide deaths," Social Science & Medicine, Elsevier, vol. 253(C).
    13. Song Zhou & Qingli Guan & Huaqi Yang & Yiheng Cao, 2024. "Navigating the social media landscape: unraveling the intricacies of safety perceptions," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-10, December.
    14. Vikas Menon & Charanya Kaliamoorthy & Vivekanandhan Kavanoor Sridhar & Natarajan Varadharajan & Rini Joseph & Shivanand Kattimani & Sujita Kumar Kar & SM Yasir Arafat, 2020. "Do Tamil newspapers educate the public about suicide? Content analysis from a high suicide Union Territory in India," International Journal of Social Psychiatry, , vol. 66(8), pages 785-791, December.
    15. Maryam Ayub & Bariah Rafiq & Sania Mumtaz Tahir & Nazish Imran & Sadiq Naveed & Imran Ijaz Haider, 2023. "Assessing the quality of media reporting of suicide deaths in Pakistan against international guidelines," International Journal of Social Psychiatry, , vol. 69(2), pages 406-411, March.
    16. Paul S. F. Yip & Edward Pinkney, 2022. "Social media and suicide in social movements: a case study in Hong Kong," Journal of Computational Social Science, Springer, vol. 5(1), pages 1023-1040, May.
    17. Vikas Menon & Sujita Kumar Kar & Marthoenis Marthoenis & SM Yasir Arafat & Ginni Sharma & Charanya Kaliamoorthy & Ramdas Ransing & Srijeeta Mukherjee & Jigyansa Ipsita Pattnaik & Nikhilesh B Shirahatt, 2021. "Is there any link between celebrity suicide and further suicidal behaviour in India?," International Journal of Social Psychiatry, , vol. 67(5), pages 453-460, August.
    18. Lutter, Mark & Roex, Karlijn L.A. & Tisch, Daria, 2020. "Anomie or imitation? The Werther effect of celebrity suicides on suicide rates in 34 OECD countries, 1960–2014," Social Science & Medicine, Elsevier, vol. 246(C).
    19. Collings, Sunny C. & Kemp, Christopher G., 2010. "Death knocks, professional practice, and the public good: The media experience of suicide reporting in New Zealand," Social Science & Medicine, Elsevier, vol. 71(2), pages 244-248, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:socmed:v:219:y:2018:i:c:p:19-29. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/315/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.