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The imprinting effect of SARS experience on the fear of COVID-19: The role of AI and big data

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  • Yao, Haitang
  • Liu, Wei
  • Wu, Chia-Huei
  • Yuan, Yu-Hsi

Abstract

The worldwide outbreak of the COVID-19 has significantly increased the fear of individuals, which brings severe psychosocial stress and adverse psychological consequences, and become a serious public health problem. Based on the imprinting theory, this study investigates whether childhood experiences of SARS have an imprinting effect that significantly influences the fear of COVID-19. Furthermore, we propose that this effect is contingent on the applications of AI and big data. We test our framework with a sample of 1871 questionnaires that covered students in universities across all provincial regions in China, and the results suggest that the imprinting of SARS increases the individuals’ fear of COVID-19, and this effect is reduced with the applications of AI and big data. Overall, this study provides a novel insight of the fear caused by the childhood experience of the similar health crisis and the unique role of AI and big data applications into fighting against COVID-19.

Suggested Citation

  • Yao, Haitang & Liu, Wei & Wu, Chia-Huei & Yuan, Yu-Hsi, 2022. "The imprinting effect of SARS experience on the fear of COVID-19: The role of AI and big data," Socio-Economic Planning Sciences, Elsevier, vol. 80(C).
    • Handle: RePEc:eee:soceps:v:80:y:2022:i:c:s0038012121000781
    DOI: 10.1016/j.seps.2021.101086
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