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Discovering rhetoric: The ecology of enterprise in the Bourgeois Era

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  • Martin, Adam

Abstract

Deirdre McCloskey's Bourgeois Dignity deploys Israel Kirzner's theory of entrepreneurial discovery in her explanation of the Industrial Revolution. This essay examines whether Kirzner's theory can bear the analytical load that McCloskey would place on it. I identify two potential incongruities between Kirzner's theory and McCloskey's historical account but find them both unconvincing. Kirzner's entrepreneur is a good fit for McCloskey's story. I argue further that the fit can be strengthened by incorporating further elements of Kirzner's theory, including entrepreneurial alertness.

Suggested Citation

  • Martin, Adam, 2012. "Discovering rhetoric: The ecology of enterprise in the Bourgeois Era," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 41(6), pages 757-762.
    • Handle: RePEc:eee:soceco:v:41:y:2012:i:6:p:757-762
    DOI: 10.1016/j.socec.2012.05.002
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    References listed on IDEAS

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    1. Hayek, F. A. & Caldwell, Bruce, 2007. "The Road to Serfdom," University of Chicago Press Economics Books, University of Chicago Press, number 9780226320540 edited by Caldwell, Bruce, Febrero.
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