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On the discursive construction of a socially responsible organization

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  • Siltaoja, Marjo

Abstract

Summary Drawing upon critical discourse analysis, this article investigates how a newspaper organization is discursively legitimized as a socially responsible organization. The empirical data are based on 16 interviews conducted among the employees of a newspaper organization. The study has two main implications. First, I suggest that corporate social responsibility in a newspaper organization is constructed around a discursive struggle concerning the role and goals of the newspaper business. More importantly, such debate includes a discursive struggle between professional, social and economic claims. This study further contributes to the literature concerning discursive legitimation strategies in organizational literature by empirically examining their emergence in a CSR framework. I also demonstrate how metaphors can play an important role in constructing legitimacy and illegitimacy for certain organizational practices.

Suggested Citation

  • Siltaoja, Marjo, 2009. "On the discursive construction of a socially responsible organization," Scandinavian Journal of Management, Elsevier, vol. 25(2), pages 191-202, June.
    • Handle: RePEc:eee:scaman:v:25:y:2009:i:2:p:191-202
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    Citations

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    Cited by:

    1. Anu Pynnönen & Tuomo Takala, 2018. "The Discursive Dance: The Employee Co-operation Negotiations as an Arena for Management-by-fear," Journal of Business Ethics, Springer, vol. 147(1), pages 165-184, January.
    2. Tregidga, Helen & Milne, Markus & Kearins, Kate, 2014. "(Re)presenting ‘sustainable organizations’," Accounting, Organizations and Society, Elsevier, vol. 39(6), pages 477-494.
    3. Neva Štumberger & Urša Golob, 2016. "On the Discursive Construction of Corporate Social Responsibility in Advertising Agencies," Journal of Business Ethics, Springer, vol. 137(3), pages 521-536, September.
    4. Herzig, Christian & Moon, Jeremy, 2013. "Discourses on corporate social ir/responsibility in the financial sector," Journal of Business Research, Elsevier, vol. 66(10), pages 1870-1880.
    5. Vuontisjärvi, Taru, 2013. "Argumentation and socially questionable business practices: The case of employee downsizing in corporate annual reports," Scandinavian Journal of Management, Elsevier, vol. 29(3), pages 292-313.
    6. Cynthia Hardy & Robyn Thomas, 2014. "Strategy, Discourse and Practice: The Intensification of Power," Journal of Management Studies, Wiley Blackwell, vol. 51(2), pages 320-348, March.

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