IDEAS home Printed from https://ideas.repec.org/a/eee/scaman/v12y1996i3p305-315.html
   My bibliography  Save this article

Market pull or legislative push: A framework for strategic ecological reorientation

Author

Listed:
  • Larsson, Rikard
  • Olsson-Tjärnemo, Heléne
  • Plogner, Ann-Charlotte
  • Östlund, Susanne

Abstract

Our understanding of how organizations become reoriented towards more environmentally apt strategies suffers from previously fragmented conceptual approaches and insufficient attention in research to the process and content of such ecological reorientations. This paper develops an orientational framework that systematizes different conceptualizations in the organizational, strategy and marketing literature and adds an ecological orientation. The framework is applied to an exploratory case study of an attempted reorientation towards a greener strategy in a household appliance firm. The minor ecological reorientation that occurred was found to be primarily driven by legislation rather than market pull owing to the dominant production orientation of the firm. Thus it is suggested here that the relative effectiveness of legislative push or market pull in achieving ecological reorientation varies according to the initial orientation of the firms.

Suggested Citation

  • Larsson, Rikard & Olsson-Tjärnemo, Heléne & Plogner, Ann-Charlotte & Östlund, Susanne, 1996. "Market pull or legislative push: A framework for strategic ecological reorientation," Scandinavian Journal of Management, Elsevier, vol. 12(3), pages 305-315, September.
    • Handle: RePEc:eee:scaman:v:12:y:1996:i:3:p:305-315
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/0956522196000085
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Doonan, Julie & Lanoie, Paul & Laplante, Benoit, 2005. "Determinants of environmental performance in the Canadian pulp and paper industry: An assessment from inside the industry," Ecological Economics, Elsevier, vol. 55(1), pages 73-84, October.
    2. Martin Lindell & Necmi Karagozoglu, 2001. "Corporate environmental behaviour – a comparison between Nordic and US firms," Business Strategy and the Environment, Wiley Blackwell, vol. 10(1), pages 38-52, January.
    3. Runa Sarkar, 2008. "Public policy and corporate environmental behaviour: a broader view," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 15(5), pages 281-297, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:scaman:v:12:y:1996:i:3:p:305-315. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/872/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.