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Marketing residential grid-connected PV systems using a Balanced Scorecard as a marketing tool

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  • Bach, Norbert
  • Calais, Phillipe
  • Calais, Martina

Abstract

A strategic analysis of the electricity market in Western Australia yields a market potential for renewable energy in Western Australia. However, from a purely financial viewpoint the installation of grid-connected pv-systems still is not economically viable. In this paper a balanced scorecard (BSC) is developed to capture and visualize other than financial benefits. Therefore, the BSC can be used as a marketing tool to communicate the benefits of a privately owned GCPV system to potential customers.

Suggested Citation

  • Bach, Norbert & Calais, Phillipe & Calais, Martina, 2001. "Marketing residential grid-connected PV systems using a Balanced Scorecard as a marketing tool," Renewable Energy, Elsevier, vol. 22(1), pages 211-216.
    • Handle: RePEc:eee:renene:v:22:y:2001:i:1:p:211-216
    DOI: 10.1016/S0960-1481(00)00016-1
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    References listed on IDEAS

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    1. Daniel A. Levinthal & James G. March, 1993. "The myopia of learning," Strategic Management Journal, Wiley Blackwell, vol. 14(S2), pages 95-112, December.
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