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The outer influence inside us: Exploring the relation between social and personal norms

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  • Bertoldo, Raquel
  • Castro, Paula

Abstract

International efforts for a more sustainable society have often resorted to formal agreements. But these commitments are more effective if people, communities and institutions integrate them as relevant behavioural standards, or social norms. In this paper we propose to analyse how social norms are internalized as personal norms and environmental identity, and then how able they are to predict recycling and organic foods purchase behaviour in two countries—Portugal and Brazil. The role of group identification is also analysed. Results show that behaviours are better predicted by personal norms and environmental identity than by more external social norms. Moreover, the influence of social norms on personal norms and environmental identity is in part moderated by group identification: Injunctive norms predict personal norms and environmental identity better when participants are more identified with the group, while descriptive norms predict them more directly.

Suggested Citation

  • Bertoldo, Raquel & Castro, Paula, 2016. "The outer influence inside us: Exploring the relation between social and personal norms," Resources, Conservation & Recycling, Elsevier, vol. 112(C), pages 45-53.
    • Handle: RePEc:eee:recore:v:112:y:2016:i:c:p:45-53
    DOI: 10.1016/j.resconrec.2016.03.020
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    References listed on IDEAS

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    1. Marc Poumadère & Raquel Bertoldo & Jaleh Samadi, 2011. "Public perceptions and governance of controversial technologies to tackle climate change: nuclear power, carbon capture and storage, wind, and geoengineering," Wiley Interdisciplinary Reviews: Climate Change, John Wiley & Sons, vol. 2(5), pages 712-727, September.
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    Cited by:

    1. Vincent Ekow Arkorful & Benjamin Kweku Lugu, 2023. "Understanding Rate Evasion Behavior in Local Governance: Application of an Extended Version of the Theory of Planned Behaviour," Public Organization Review, Springer, vol. 23(3), pages 1035-1054, September.
    2. Shehawy, Yasser Moustafa & Agag, Gomaa & Alamoudi, Hawazen O. & Alharthi, Majed D. & Brown, Abraham & Labben, Thouraya Gherissi & Abdelmoety, Ziad H., 2024. "Cross-national differences in consumers’ willingness to pay (WTP) more for green hotels," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    3. Massimiliano Scopelliti & Daniela Barni & Elena Rinallo, 2022. "My Parents Taught…Green Was My Growth! The Role of Intergenerational Transmission of Ecological Values in Young Adults’ Pro-Environmental Behaviors and Their Psychosocial Mechanisms," IJERPH, MDPI, vol. 19(3), pages 1-23, February.
    4. Lynn, Michael, 2021. "The effects of injunctive and descriptive tipping norms on tipping behavior and motives," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 95(C).
    5. Gao, Lan & Wang, Shanyong & Li, Jun & Li, Haidong, 2017. "Application of the extended theory of planned behavior to understand individual’s energy saving behavior in workplaces," Resources, Conservation & Recycling, Elsevier, vol. 127(C), pages 107-113.
    6. Yalin Yuan & Minyue Xu & Hanxin Chen, 2022. "What Factors Affect Farmers’ Levels of Domestic Waste Sorting Behavior? A Case Study from Shaanxi Province, China," IJERPH, MDPI, vol. 19(19), pages 1-14, September.
    7. Felix Ostertag, 2023. "Integrating OCBE Literature and Norm Activation Theory: A Moderated Mediation on Proenvironmental Behavior of Employees," Sustainability, MDPI, vol. 15(9), pages 1-27, May.
    8. Astrid Dannenberg & Gunnar Gutsche & Marlene Batzke & Sven Christens & Daniel Engler & Fabian Mankat & Sophia Moeller & Eva Weingaertner & Andreas Ernst & Marcel Lumkowsky & Georg von Wangenheim & Ger, 2022. "The effects of norms on environmental behavior," MAGKS Papers on Economics 202219, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    9. Du, Limin & Guo, Jin & Wei, Chu, 2017. "Impact of information feedback on residential electricity demand in China," Resources, Conservation & Recycling, Elsevier, vol. 125(C), pages 324-334.
    10. Syed Ali Fazal & Abdullah Al Mamun & Naeem Hayat & Sandy Francis Peris & Mohd Helmi Ali & Hasmida Jamaluddin, 2023. "Progressing Sustainable Development through Social Entrepreneurship: Modelling Intentional Predictors for Bangladesh Using the Value–Belief–Norm Model," Sustainability, MDPI, vol. 15(17), pages 1-19, August.
    11. Xiu Cheng & Jiameng Yang & Yumei Jiang & Wenbin Liu & Yang Zhang, 2022. "Determinants of Proactive Low-Carbon Consumption Behaviors: Insights from Urban Residents in Eastern China," IJERPH, MDPI, vol. 19(10), pages 1-15, May.

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