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A quantitative methodology to enhance a strategy map

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  • Moraga, Javier A.
  • Quezada, Luis E.
  • Palominos, Pedro I.
  • Oddershede, Astrid M.
  • Silva, Hernán A.

Abstract

This paper presents a methodology to improve the identification of causal relationships of an existing strategy map of a company, using a multi-decision criteria method. A strategy map is one of the components of a balanced scorecard (BSC). It contains strategic objectives grouped into four perspectives and the cause-effect link between those objectives. There is no “standard” method for identifying those relationships. In many companies, they are identified conceptually, using the experience and knowledge of the company's managers.

Suggested Citation

  • Moraga, Javier A. & Quezada, Luis E. & Palominos, Pedro I. & Oddershede, Astrid M. & Silva, Hernán A., 2020. "A quantitative methodology to enhance a strategy map," International Journal of Production Economics, Elsevier, vol. 219(C), pages 43-53.
    • Handle: RePEc:eee:proeco:v:219:y:2020:i:c:p:43-53
    DOI: 10.1016/j.ijpe.2019.05.020
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    References listed on IDEAS

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    7. Iuan-Yuan Lu & Tsuanq Kuo & Ting-Syuan Lin & Gwo-Hshiung Tzeng & Shan-Lin Huang, 2016. "Multicriteria Decision Analysis to Develop Effective Sustainable Development Strategies for Enhancing Competitive Advantages: Case of the TFT-LCD Industry in Taiwan," Sustainability, MDPI, vol. 8(7), pages 1-31, July.
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    10. Modak, Mousumi & Pathak, Khanindra & Ghosh, Kunal Kanti, 2017. "Performance evaluation of outsourcing decision using a BSC and Fuzzy AHP approach: A case of the Indian coal mining organization," Resources Policy, Elsevier, vol. 52(C), pages 181-191.
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    Cited by:

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    2. Fukuyama, Hirofumi & Tsionas, Mike & Tan, Yong, 2023. "Dynamic network data envelopment analysis with a sequential structure and behavioural-causal analysis: Application to the Chinese banking industry," European Journal of Operational Research, Elsevier, vol. 307(3), pages 1360-1373.
    3. Jafarian, Ahmad & Rabiee, Meysam & Tavana, Madjid, 2020. "A novel multi-objective co-evolutionary approach for supply chain gap analysis with consideration of uncertainties," International Journal of Production Economics, Elsevier, vol. 228(C).
    4. Wei Liu & Youfa Sun & Serhat Yüksel & Hasan Dinçer, 2021. "Consensus-based multidimensional due diligence of fintech-enhanced green energy investment projects," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 7(1), pages 1-31, December.

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