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Lean product development: Maximizing the customer perceived value through design change (redesign)

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  • Gautam, Naveen
  • Singh, Nanua

Abstract

With the incremental product development, one of the main objectives is to make it more attractive and valuable for the customer, which leads to increased sales and higher profit. When existing product design is modified to improve its perceived value, each change needs resource commitment. It is important to identify and pursue only those changes, which give maximum improvement in the perceived value. In this paper a mathematical model is presented for perceived value and step-by-step methodology is provided to capture the optimized design changes with cost implications. With the help of a case study on automotive vehicle development, we show how proposed model and method can be used for highest value added change selection. Application of optimization model for perceived value and change trade-off in general is presented along with some special policy cases for different scenarios.

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  • Gautam, Naveen & Singh, Nanua, 2008. "Lean product development: Maximizing the customer perceived value through design change (redesign)," International Journal of Production Economics, Elsevier, vol. 114(1), pages 313-332, July.
    • Handle: RePEc:eee:proeco:v:114:y:2008:i:1:p:313-332
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    2. Song, Kisik & Yun, Siyeong & Kim, Leehee & Lee, Sungjoo, 2022. "Investigating new design concepts based on customer value and patent data: The case of a future mobility door," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
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    4. Fan Zou & Yupeng Li & Jiahuan Huang, 2022. "Group interaction and evolution of customer reviews based on opinion dynamics towards product redesign," Electronic Commerce Research, Springer, vol. 22(4), pages 1131-1151, December.
    5. Zanon, Lucas Gabriel & Munhoz Arantes, Rafael Ferro & Calache, Lucas Daniel Del Rosso & Carpinetti, Luiz Cesar Ribeiro, 2020. "A decision making model based on fuzzy inference to predict the impact of SCOR® indicators on customer perceived value," International Journal of Production Economics, Elsevier, vol. 223(C).
    6. Marodin, Giuliano & Frank, Alejandro Germán & Tortorella, Guilherme Luz & Netland, Torbjørn, 2018. "Lean product development and lean manufacturing: Testing moderation effects," International Journal of Production Economics, Elsevier, vol. 203(C), pages 301-310.
    7. Nomahaza Mahadi & Faiq Aziz & Zailin Zainal Ariffin & Siti Sarah Omar & Azizul Yadi Yaakob, 2017. "How to Establish Customers Satisfaction in Healthcare Industry?," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(10), pages 585-591, October.
    8. Tuomo Kinnunen & Kai Hänninen & Harri Haapasalo & Hanna Kropsu-Vehkapera, 2013. "Business Case Analysis for Rapid Productisation," Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management,, ToKnowPress.

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