IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v41y2018icp227-238.html
   My bibliography  Save this article

Franchising in the healthcare sector: The case of Child and Family Wellness clinics in Kenya

Author

Listed:
  • Perrigot, Rozenn

Abstract

Franchising has been growing in most countries and most industries, and it is now growing in social sectors, e.g., healthcare, education, the provision of water. The aim of this paper is to understand and assess, using the case study of Child and Family Wellness clinics (CFW), the business model used by franchisors in the social sector; i.e., how franchisors use the core elements of franchising to manage their networks in the social sector. This research deals with three main elements of franchising, i.e., know-how, assistance and brand name, as well as the franchisor/franchisee and franchisee/franchisee relationships. The empirical work, based on the Child and Family Wellness clinics (CFW) network in Kenya, relies on primary data gathered through the conduction and analysis of 19 in-depth interviews and on secondary data from access to internal data. The main findings of this research show that franchising in the social sector seems to work no differently from franchising in more traditional sectors, at least in terms of know-how, assistance, brand name and franchisor/franchisee and franchisee/franchisee relationships. This research serves as an example and a set of guidelines for entrepreneurs who want to develop a franchise concept in the healthcare sector or any other social sectors, as well as a support for these entrepreneurs to develop and grow their concept. It can provide them with ideas on what should be implemented in the areas of know-how, assistance, brand name and relationships in order to succeed, e.g., organization of training sessions, setting up of committees.

Suggested Citation

  • Perrigot, Rozenn, 2018. "Franchising in the healthcare sector: The case of Child and Family Wellness clinics in Kenya," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 227-238.
    • Handle: RePEc:eee:joreco:v:41:y:2018:i:c:p:227-238
    DOI: 10.1016/j.jretconser.2017.12.012
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698917305623
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2017.12.012?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Norton, Seth W, 1988. "An Empirical Look at Franchising as an Organizational Form," The Journal of Business, University of Chicago Press, vol. 61(2), pages 197-218, April.
    2. Assâad El Akremi & Mignonac Karim.Mignonac@ut-Capitole.Fr Karim & Rozenn Perrigot, 2011. "Opportunistic behaviors in franchise chains: the role of cohesion among franchisees," Post-Print halshs-00738124, HAL.
    3. Rozenn Perrigot & Guy Basset & Gérard Cliquet, 2011. "Multi-channel communication: the case of Subway attracting new franchisees in France," Post-Print halshs-00629772, HAL.
    4. Francine Lafontaine, 1992. "Agency Theory and Franchising: Some Empirical Results," RAND Journal of Economics, The RAND Corporation, vol. 23(2), pages 263-283, Summer.
    5. Rozenn Perrigot, 2017. "An exploration of franchising in Africa," Post-Print halshs-01683576, HAL.
    6. Josef Windsperger & Nina Gorovaia, 2011. "Knowledge attributes and the choice of knowledge transfer mechanism in networks: the case of franchising," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 15(4), pages 617-640, November.
    7. Frank Hoy & Rozenn Perrigot & Andrew Terry, 2017. "Handbook of Research on Franchising," Post-Print halshs-02024905, HAL.
    8. Paul Tracey & Owen Jarvis, 2007. "Toward a Theory of Social Venture Franchising," Entrepreneurship Theory and Practice, , vol. 31(5), pages 667-685, September.
    9. Nina Gorovaia & Josef Windsperger, 2013. "Determinants of knowledge transfer strategy in franchising: integrating knowledge-based and relational governance perspectives," The Service Industries Journal, Taylor & Francis Journals, vol. 33(12), pages 1117-1134, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Le Bot, Corentin & Perrigot, Rozenn & Déjean, Frédérique & Oxibar, Bruno, 2022. "Corporate Social Responsibility in franchise chains: Specificities, insights from French franchise chains’ CSD, and avenues for future research," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    2. Rozenn Perrigot & Komlanvi Elom Gbetchi, 2023. "Social franchise chains operating in African countries: are their social goals aligned with the 2030 United Nations sustainable development goals?," Post-Print hal-03715585, HAL.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rozenn Perrigot & Begoña López-Fernández & Guy Basset & Olivier Herrbach, 2020. "Resale pricing as part of franchisor know-how," Post-Print halshs-02566446, HAL.
    2. Chabowski, Brian R. & Hult, G. Tomas M. & Mena, Jeannette A., 2011. "The Retailing Literature as a Basis for Franchising Research: Using Intellectual Structure to Advance Theory," Journal of Retailing, Elsevier, vol. 87(3), pages 269-284.
    3. López-Fernández, Begoña & Perrigot, Rozenn, 2018. "Using Websites to Recruit Franchisee Candidates," Journal of Interactive Marketing, Elsevier, vol. 42(C), pages 80-94.
    4. Navarro Sanfelix, Guillermo & Puig, Francisco, 2017. "New challenges in franchisor-franchisee relationship. An analysis from agency theory perspective," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    5. Josef Windsperger, 2013. "The governance of franchising networks," Chapters, in: Anna Grandori (ed.), Handbook of Economic Organization, chapter 27, Edward Elgar Publishing.
    6. Kacker, Manish & Perrigot, Rozenn, 2016. "Retailer use of a professional social media network: Insights from franchising," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 222-233.
    7. Itai Ater & Oren Rigbi, 2015. "Price control and advertising in franchising chains," Strategic Management Journal, Wiley Blackwell, vol. 36(1), pages 148-158, January.
    8. González-Díaz, Manuel & Montoro-Sánchez, Ángeles, 2011. "Some lessons from incentive theory: Promoting quality in bus transport," Transport Policy, Elsevier, vol. 18(2), pages 299-306, March.
    9. Canice Prendergast, 2000. "The Tenuous Tradeoff Between Risk and Incentives," NBER Working Papers 7815, National Bureau of Economic Research, Inc.
    10. Fukunaga, Keita & Hueth, Brent, 2006. "Contractual Externalities and Contract Design -Evidence from Farmland Lease Contracts in U.S. Agriculture," 2006 Annual meeting, July 23-26, Long Beach, CA 21368, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    11. Rodolfo Leandro Faria Olivo & Paulo Tromboni Souza Nascimento & George André Willrich Sales & Fabiana Lopes Silva, 2020. "The Brazilian Franchising Puzzle: What Explains Network Quality, Growth and Franchisees’ Satisfaction," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 21(1), pages 79-93, June.
    12. Francine Lafontaine & Kathryn L. Shaw, 1999. "The Dynamics of Franchise Contracting: Evidence from Panel Data," Journal of Political Economy, University of Chicago Press, vol. 107(5), pages 1041-1080, October.
    13. Victor Aguirregabiria & Margaret Slade, 2017. "Empirical models of firms and industries," Canadian Journal of Economics/Revue canadienne d'économique, John Wiley & Sons, vol. 50(5), pages 1445-1488, December.
    14. Lutz, Nancy A., 1995. "Ownership rights and incentives in franchising," Journal of Corporate Finance, Elsevier, vol. 2(1-2), pages 103-131, October.
    15. Vivian Zheng, Xu & Jenny Ji, Li & Su, Chenting, 2020. "Mitigating the Negative Effects of Regional Clustering in Franchising: The Roles of Governance Mechanisms," Journal of Retailing, Elsevier, vol. 96(3), pages 434-444.
    16. Erceg, Aleksandar & Boškovska, Vera, 2020. "Franchising In Macedonia – Opportunities And Threats," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 11(2), pages 171-182.
    17. Calderon-Monge, Esther & Pastor-Sanz, Iván & Sendra-García, Javier, 2021. "How to select franchisees: A model proposal," Journal of Business Research, Elsevier, vol. 135(C), pages 676-684.
    18. Jed Devaro & Fidan Ana Kurtulus, 2010. "An Empirical Analysis of Risk, Incentives and the Delegation of Worker Authority," ILR Review, Cornell University, ILR School, vol. 63(4), pages 641-661, July.
    19. Shane, Scott A., 1996. "Why franchise companies expand overseas," Journal of Business Venturing, Elsevier, vol. 11(2), pages 73-88, March.
    20. Gagné, Robert & Sigué, Simon Pierre & Zaccour, Georges, 1998. "Droit d’entrée et taux de redevance dans les franchises d’exploitation au Québec," L'Actualité Economique, Société Canadienne de Science Economique, vol. 74(4), pages 651-668, décembre.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:41:y:2018:i:c:p:227-238. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.