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How important is the strategic order of product attribute presentation in the non-life insurance market?

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  • Dominique-Ferreira, Sérgio

Abstract

Sales management plays an important role in firms' profit. Its main goal is to determine the best time to present insurance customers with prices, insurers, bundling strategies, and the intermediary's recommendation.

Suggested Citation

  • Dominique-Ferreira, Sérgio, 2017. "How important is the strategic order of product attribute presentation in the non-life insurance market?," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 138-144.
    • Handle: RePEc:eee:joreco:v:34:y:2017:i:c:p:138-144
    DOI: 10.1016/j.jretconser.2016.09.013
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    1. Li, Wenjing & Hardesty, David M. & Craig, Adam W., 2018. "The impact of dynamic bundling on price fairness perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 204-212.
    2. Huang, Yeu-Shiang & Ho, Jyh-Wen & Wu, Guan-Jin, 2022. "A study on promotion with strategic two-stage customized bundling," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    3. Daliana Luca & Hato Schmeiser & Florian Schreiber, 2023. "Investment guarantees in financial products: an analysis of consumer preferences," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 48(4), pages 906-940, October.
    4. Pradeep Kautish & Arpita Khare & Rajesh Sharma, 2022. "Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(3), pages 261-278, September.

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