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An exploratory packaging study of the composite fashion footwear buying framework

Author

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  • Faultrier, Brigitte de
  • Towers, Neil

Abstract

The paper develops a composite framework for buying packaging for fashion footwear products that includes logistics, marketing and the Fashion Store Concept. A qualitative survey among eight retail chains in France explores the buying of packaging decision-making process for fashion footwear. Buying of packaging has been recognised as having specific importance for the visual merchandising activity of the retailer as well as the logistics and marketing activities. Clarity of ownership and control is critical to maximising the full potential from the business opportunity that packaging provides as it significantly impacts an integrated approach to buying within a fashion retailer.

Suggested Citation

  • Faultrier, Brigitte de & Towers, Neil, 2011. "An exploratory packaging study of the composite fashion footwear buying framework," Journal of Retailing and Consumer Services, Elsevier, vol. 18(5), pages 463-470.
    • Handle: RePEc:eee:joreco:v:18:y:2011:i:5:p:463-470
    DOI: 10.1016/j.jretconser.2011.06.011
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    References listed on IDEAS

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    1. Flamholtz, Eric & Hua, Wei, 2003. "Searching for Competitive Advantage in the Black Box," European Management Journal, Elsevier, vol. 21(2), pages 222-236, April.
    2. Sam Dzever & Mohamed Merdji & Anne-Laure Saives, 2001. "Purchase decision making and buyer‐seller relationship development in the French food processing industry," Post-Print hal-02560065, HAL.
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    Cited by:

    1. Verma, Pranay & Sharma, Anil Kumar, 2018. "Assortment satisfaction: The tale of online footwear sales," Technology in Society, Elsevier, vol. 54(C), pages 57-65.
    2. Arrigo, Elisa, 2018. "The flagship stores as sustainability communication channels for luxury fashion retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 170-177.

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