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Music marketing: A history and landscape

Author

Listed:
  • Ogden, James R.
  • Ogden, Denise T.
  • Long, Karl

Abstract

The marketing of music has undergone many changes. This paper undertakes a historical view of the development of music marketing. In addition, the paper provides a current landscape of the music marketing industry and the rapid changes occurring spurred on by new advances in technology.

Suggested Citation

  • Ogden, James R. & Ogden, Denise T. & Long, Karl, 2011. "Music marketing: A history and landscape," Journal of Retailing and Consumer Services, Elsevier, vol. 18(2), pages 120-125.
    • Handle: RePEc:eee:joreco:v:18:y:2011:i:2:p:120-125
    DOI: 10.1016/j.jretconser.2010.12.002
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    Citations

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    Cited by:

    1. Cockrill, Antje & Liu, Yang, 2013. "Western popular music consumption by highly involved Chinese music fans," Journal of Retailing and Consumer Services, Elsevier, vol. 20(3), pages 263-271.
    2. Myounggu Lee & Hye-jin Kim, 2024. "Exploring determinants of digital music success in South Korea," Electronic Commerce Research, Springer, vol. 24(3), pages 1659-1680, September.
    3. Angela Madan & Mihai-Ioan Roșca & Adrian Apostol, 2022. "A Holistic Concept based on Modern Influential Techniques of Integrated Marketing Communication: A Country Image Model," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 71-90, November.
    4. Afshin Omidi & Cinzia Dal Zotto & Esmaeil Norouzi & José María Valero-Pastor, 2020. "Media Innovation Strategies for Sustaining Competitive Advantage: Evidence from Music Download Stores in Iran," Sustainability, MDPI, vol. 12(6), pages 1-17, March.

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