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Entrepreneurial orientation rhetoric and franchise system size: The moderating role of military veteran recruitment

Author

Listed:
  • Short, Jeremy C.
  • Zachary, Miles A.
  • Ketchen, David J.

Abstract

Many franchisors seek to enlist military veterans as franchisees because veterans’ military training and experience help them act entrepreneurially without straying outside a franchise's business model. We examine whether efforts to recruit veterans alter the relationship between entrepreneurial orientation (EO) rhetoric in franchisee recruitment material and number of franchises. Using a sample of Franchise 500 firms, we find that veteran recruitment has significant interactions with overall EO, innovativeness and risk-taking. Overall, our results suggest that recruiting veterans as franchisees offers important benefits to franchisors.

Suggested Citation

  • Short, Jeremy C. & Zachary, Miles A. & Ketchen, David J., 2018. "Entrepreneurial orientation rhetoric and franchise system size: The moderating role of military veteran recruitment," Journal of Business Venturing Insights, Elsevier, vol. 10(C), pages 1-1.
    • Handle: RePEc:eee:jobuve:v:10:y:2018:i:c:6
    DOI: 10.1016/j.jbvi.2018.e00097
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    Cited by:

    1. Semrau, Thorsten & Biemann, Torsten, 2022. "When sergeants can outrank generals: Person-organization fit and the performance of franchisees as agents of their franchisor," Journal of Business Venturing, Elsevier, vol. 37(2).
    2. Calderon-Monge, Esther & Pastor-Sanz, Iván & Sendra-García, Javier, 2021. "How to select franchisees: A model proposal," Journal of Business Research, Elsevier, vol. 135(C), pages 676-684.

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