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Mental Depreciation and Marginal Decision Making

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  • Heath, Chip
  • Fennema, M. G.

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  • Heath, Chip & Fennema, M. G., 1996. "Mental Depreciation and Marginal Decision Making," Organizational Behavior and Human Decision Processes, Elsevier, vol. 68(2), pages 95-108, November.
    • Handle: RePEc:eee:jobhdp:v:68:y:1996:i:2:p:95-108
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    Cited by:

    1. Klein, Jan F. & Merfeld, Katrin & Wilhelms, Mark-Philipp & Falk, Tomas & Henkel, Sven, 2022. "Buying to share: How prosumption promotes purchases in peer-to-peer asset sharing," Journal of Business Research, Elsevier, vol. 143(C), pages 171-183.
    2. Chadwick J. Miller & Daniel C. Brannon & Jim Salas & Martha Troncoza, 2021. "Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives’ impact on consumers’ preferences for premium products," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1043-1064, November.
    3. Kamleitner, Bernadette & Hoelzl, Erik & Kirchler, Erich, 2010. "Experiencing costs and benefits of a loan transaction: The role of cost-benefit associations," Journal of Economic Psychology, Elsevier, vol. 31(6), pages 1047-1056, December.
    4. Jiaru Bai & Shu Hu & Luyi Gui & Kut C. So & Zu‐Jun Ma, 2021. "Optimal Subsidy Schemes and Budget Allocations for Government‐Subsidized Trade‐in Programs," Production and Operations Management, Production and Operations Management Society, vol. 30(8), pages 2689-2706, August.
    5. Bernadette Kamleitner, 2008. "Coupling: the implicit assumption behind sunk cost effect and related phenomena," Working Papers 22, Queen Mary, University of London, School of Business and Management, Centre for Globalisation Research.
    6. Saibal Ray & Tamer Boyaci & Necati Aras, 2005. "Optimal Prices and Trade-in Rebates for Durable, Remanufacturable Products," Manufacturing & Service Operations Management, INFORMS, vol. 7(3), pages 208-228, January.
    7. Jackson, Scott B. & Keune, Timothy M. & Salzsieder, Leigh, 2013. "Debt, equity, and capital investment," Journal of Accounting and Economics, Elsevier, vol. 56(2), pages 291-310.
    8. Kim, Jungkeun, 2019. "The impact of different price promotions on customer retention," Journal of Retailing and Consumer Services, Elsevier, vol. 46(C), pages 95-102.
    9. Raghuram Iyengar & Kamel Jedidi & Skander Essegaier & Peter J. Danaher, 2011. "The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services," Marketing Science, INFORMS, vol. 30(5), pages 820-836, September.
    10. Dang Jha Priya, 2004. "A Review of Theoretical Perspectives Applied to Sales Promotion and a New Perspective based on Mental Accounting Theory," IIMA Working Papers WP2004-03-04, Indian Institute of Management Ahmedabad, Research and Publication Department.
    11. Jackson, Scott B. & (Kelvin) Liu, Xiaotao & Cecchini, Mark, 2009. "Economic consequences of firms' depreciation method choice: Evidence from capital investments," Journal of Accounting and Economics, Elsevier, vol. 48(1), pages 54-68, October.
    12. Chu, Hsunchi & Liao, Shuling, 2010. "Buying while expecting to sell: The economic psychology of online resale," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1073-1078, September.
    13. Luft, Joan, 2016. "Management accounting in the laboratory and in social context: Four contrasts, 1975–2014," Accounting, Organizations and Society, Elsevier, vol. 49(C), pages 9-20.
    14. Alam Kazmi, Syed Hasnain, 2015. "Developments in Promotion Strategies Review on Psychological Streams of Consumers," MPRA Paper 65424, University Library of Munich, Germany, revised 05 May 2015.
    15. Sungwook Yoon & Sukjae Jeong, 2017. "Investment Strategy in a Closed Loop Supply Chain: The Case of a Market with Competition between Two Retailers," Sustainability, MDPI, vol. 9(10), pages 1-32, September.
    16. Ina Garnefeld & Andreas Eggert & Markus Husemann-Kopetzky & Eva Böhm, 2019. "Exploring the link between payment schemes and customer fraud: a mental accounting perspective," Journal of the Academy of Marketing Science, Springer, vol. 47(4), pages 595-616, July.
    17. Jackson, Scott B. & Rodgers, Theodore C. & Tuttle, Brad, 2010. "The effect of depreciation method choice on asset selling prices," Accounting, Organizations and Society, Elsevier, vol. 35(8), pages 757-774, November.

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