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Brand loyalty and user skills

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  • Wernerfelt, Birger

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  • Wernerfelt, Birger, 1985. "Brand loyalty and user skills," Journal of Economic Behavior & Organization, Elsevier, vol. 6(4), pages 381-385, December.
    • Handle: RePEc:eee:jeborg:v:6:y:1985:i:4:p:381-385
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    Cited by:

    1. Chakravarthi Narasimhan & Z. John Zhang, 2000. "Market Entry Strategy Under Firm Heterogeneity and Asymmetric Payoffs," Marketing Science, INFORMS, vol. 19(4), pages 313-327, November.
    2. Chemmanur, Thomas J. & He, Jie, 2011. "IPO waves, product market competition, and the going public decision: Theory and evidence," Journal of Financial Economics, Elsevier, vol. 101(2), pages 382-412, August.
    3. Christina Guenther, 2009. "Pioneer burnout: Radical product innovation and firm capabilities," Papers on Economics and Evolution 2009-22, Philipps University Marburg, Department of Geography.
    4. Dirk Temme & Lutz Hildebrandt, 2009. "Gruppenvergleiche bei hypothetischen Konstrukten — Die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik," Schmalenbach Journal of Business Research, Springer, vol. 61(2), pages 138-185, March.
    5. Fangqing Wei & Yi Yang & Yao Chen & Feng Yang, 2022. "The effects of venture capital investments on industrial innovative opportunities and technological arbitrage opportunities," Small Business Economics, Springer, vol. 58(4), pages 2261-2280, April.
    6. Fuentelsaz, Lucio & Garrido, Elisabet & González, Minerva, 2020. "Ownership in cross-border acquisitions and entry timing of the target firm," Journal of World Business, Elsevier, vol. 55(2).
    7. Muhammad Atif & Benjamin Liu & Sivathaasan Nadarajah, 2022. "The effect of corporate environmental, social and governance disclosure on cash holdings: Life‐cycle perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 31(5), pages 2193-2212, July.
    8. Siva Viswanathan, 2005. "Competing Across Technology-Differentiated Channels: The Impact of Network Externalities and Switching Costs," Management Science, INFORMS, vol. 51(3), pages 483-496, March.

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