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An experimental study of the decision process with interactive technology

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  • Samek, Anya
  • Hur, Inkyoung
  • Kim, Sung-Hee
  • Yi, Ji Soo

Abstract

We investigate the effect of different interactive technologies on the decision-making process in an information search laboratory experiment. In our experiment, the participant makes a selection from a list of differently-valued objects with multiple attributes. We compare presenting information in static form to two methods of interactive presentation. In the first, the participant can manually sort objects by attribute, a capability similar to that found in spreadsheet software. In the second, we present an interactive visual tool that (1) automatically sorts all objects by attribute and (2) uses visual cues for comparisons. Manual sorting capability does not cause an improvement in decisions in this context. On the other hand, the visual tool increases the value of the objects selected by the participant and decreases time spent deliberating. We also find that our interactive presentations affect the decision-making process of participants by changing the number of intermediate options considered. Our results highlight the importance of investigating the effect of technology on information search, and suggest that appropriate interactive visual displays may improve search in practice.

Suggested Citation

  • Samek, Anya & Hur, Inkyoung & Kim, Sung-Hee & Yi, Ji Soo, 2016. "An experimental study of the decision process with interactive technology," Journal of Economic Behavior & Organization, Elsevier, vol. 130(C), pages 20-32.
    • Handle: RePEc:eee:jeborg:v:130:y:2016:i:c:p:20-32
    DOI: 10.1016/j.jebo.2016.06.004
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    Cited by:

    1. Luigi Mittone & Mauro Papi, 2023. "Do Losses Matter? The Effect of Information-Search Technologies on Risky Choices," Papers 2309.01495, arXiv.org.
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    3. Raymond Duch & Paulina Granados & Denise Laroze & Mauricio Lopez & Marian Ormeño & Ximena Quintanilla, 2021. "La Arquitectura De Elección Mejora La Selección De Pensiones," Working Papers 66, Superintendencia de Pensiones, revised Jan 2021.
    4. Lana Friesen & Peter E. Earl, 2020. "An Experimental Analysis of Regulatory Interventions for Complex Pricing," Southern Economic Journal, John Wiley & Sons, vol. 86(3), pages 1241-1266, January.

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    More about this item

    Keywords

    Laboratory experiment; Information search; Decision process; Visual tools;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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