IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v70y2017icp414-415.html
   My bibliography  Save this article

The importance of developing a multi-epistemological framework for studying co-creation research: A reply to Csaba

Author

Listed:
  • Voyer, Benjamin G.
  • Kastanakis, Minas N.

Abstract

Csaba's (2016, this issue) view that Voyer, Kastanakis, and Rhode (2016, this issue) offers an incomplete perspective on cultural reciprocal identity co-creation misinterprets the actual aim and scope of the article. We agree with Csaba that cultures should not be stereotyped and equated to countries or solely studied from an individualism - collectivism standpoint. However, we argue that his views are partial and mainly reflect a constructivist epistemological perspective. We conclude that Voyer et al. (2016, this issue) offer an open, flexible and comprehensive framework on reciprocal identity-co-creation, which is multi-epistemological and as such reconciles positivist and constructivist perspectives on the topic of reciprocal identity co-creation across cultures. Future research should improve our knowledge on this domain, from both a constructivist and positivist point of view.

Suggested Citation

  • Voyer, Benjamin G. & Kastanakis, Minas N., 2017. "The importance of developing a multi-epistemological framework for studying co-creation research: A reply to Csaba," Journal of Business Research, Elsevier, vol. 70(C), pages 414-415.
    • Handle: RePEc:eee:jbrese:v:70:y:2017:i:c:p:414-415
    DOI: 10.1016/j.jbusres.2016.07.011
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296316305355
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2016.07.011?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Kastanakis, Minas N. & Voyer, Benjamin G., 2014. "The effect of culture on perception and cognition: A conceptual framework," Journal of Business Research, Elsevier, vol. 67(4), pages 425-433.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sang Bong Lee & Shih-Hao Liu & Seung H. Kim, 2022. "Beyond the 2-Dimension Approach of Individualism–Collectivism: The 4-Dimension Approach of Individualism–Collectivism on Organizational Citizenship Behaviour," Vision, , vol. 26(2), pages 232-242, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pizzetti, Marta & Chereau, Philippe & Soscia, Isabella & Teng, Fangyuan, 2023. "Attitudes and intentions toward masstige strategies: A cross-cultural study of French and Chinese consumers," Journal of Business Research, Elsevier, vol. 167(C).
    2. Jing Lin & Jianming Cai & Yan Han & He Zhu & Zhe Cheng, 2016. "Culture Sustainability: Culture Quotient (CQ) and Its Quantitative Empirical Application to Chinese Cities," Sustainability, MDPI, vol. 8(12), pages 1-12, November.
    3. Kong, Juan & Lou, Chen, 2023. "Do cultural orientations moderate the effect of online review features on review helpfulness? A case study of online movie reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    4. Ko, Eunju & Costello, John P. & Taylor, Charles R., 2019. "What is a luxury brand? A new definition and review of the literature," Journal of Business Research, Elsevier, vol. 99(C), pages 405-413.
    5. Marta Pizzetti & Philippe Chereau & Isabella Soscia & Fangyuan Teng, 2023. "Attitudes and intentions toward masstige strategies: A cross-cultural study of French and Chinese consumers," Post-Print hal-04207447, HAL.
    6. Samane Ghazali & Hossein Azadi & Alishir Kurban & Nicolae Ajtai & Marcin Pietrzykowski & Frank Witlox, 2021. "Determinants of farmers’ adaptation decisions under changing climate: the case of Fars province in Iran," Climatic Change, Springer, vol. 166(1), pages 1-24, May.
    7. Hultman, Magnus & Kazeminia, Azadeh & Ghasemi, Vahid, 2015. "Intention to visit and willingness to pay premium for ecotourism: The impact of attitude, materialism, and motivation," Journal of Business Research, Elsevier, vol. 68(9), pages 1854-1861.
    8. Voyer, Benjamin G. & Kastanakis, Minas N. & Rhode, Ann Kristin, 2017. "Co-creating stakeholder and brand identities: A cross-cultural consumer perspective," Journal of Business Research, Elsevier, vol. 70(C), pages 399-410.
    9. Odunsi Oluwafemi & Daramola Oluwole & Agbabiaka Hazeez & Olowoporoku Oluwaseun & Awodele Daniel, 2018. "Coping with sanitary hazards in hostels: The influence of student’s socioeconomic variability," Environmental & Socio-economic Studies, Sciendo, vol. 6(2), pages 56-69, June.
    10. Iveltyma Roosemalen Passos Ibiapina & Aurio Leocadio & Jose Carlos Lazaro & Claudia Buhamra Abreu Romero, 2021. "The Culture and Personal Disposal Practices of University Students: A Qualitative Study in Brazil and Germany," Journal of Education for Sustainable Development, , vol. 15(1), pages 51-71, March.
    11. Marina Leban & Thyra Uth Thomsen & Sylvia Wallpach & Benjamin G. Voyer, 2021. "Constructing Personas: How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle," Journal of Business Ethics, Springer, vol. 169(2), pages 225-239, March.
    12. Lim, Rachel Esther & Sung, Yoon Hi & Lee, Wei-Na, 2018. "Connecting with global consumers through corporate social responsibility initiatives: A cross-cultural investigation of congruence effects of attribution and communication styles," Journal of Business Research, Elsevier, vol. 88(C), pages 11-19.
    13. Mihai Curelaru & Versavia Curelaru & Mioara Cristea, 2022. "Students’ Perceptions of Online Learning during COVID-19 Pandemic: A Qualitative Approach," Sustainability, MDPI, vol. 14(13), pages 1-21, July.
    14. Clarinda Rodrigues & Amélia Brandão & Soniya Billore & Tetsuhisa Oda, 2024. "The mediating role of perceived brand authenticity between brand experience and brand love: a cross-cultural perspective," Journal of Brand Management, Palgrave Macmillan, vol. 31(3), pages 293-309, May.
    15. Leban, Marina & Seo, Yuri & Voyer, Benjamin G., 2020. "Transformational effects of social media lurking practices on luxury consumption," Journal of Business Research, Elsevier, vol. 116(C), pages 514-521.
    16. Gaston-Breton, Charlotte & Lemoine, Jérémy E. & Voyer, Benjamin G. & Kastanakis, Minas N., 2021. "Pleasure, meaning or spirituality: Cross-cultural differences in orientations to happiness across 12 countries," Journal of Business Research, Elsevier, vol. 134(C), pages 1-12.
    17. Şahin, Faruk & Taras, Vas & Çetin, Fatih & Tavoletti, Ernesto & Askun, Duysal & Florea, Liviu, 2024. "A configurational approach for analyzing cultural values and performance in Global Virtual Teams," International Business Review, Elsevier, vol. 33(1).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:70:y:2017:i:c:p:414-415. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.