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Cement in Central America: Global players in a local industry

Author

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  • Raventós, Pedro
  • Zolezzi, Sandro

Abstract

This case discusses the origins of cement operations in Central America, and how Cemex, Holcim and Lafarge acquire these operations during 1994–2001. The case explains the manufacturing process of cement and discusses the main drivers of cost, together with data on prices, production and trade. During this period, prices rise significantly. Using case data, the reader can evaluate whether the contact of these firms across the region's national markets reduces their incentive to cut prices. If so, the expected increase in profitability may be a source of the value added for multinational investment.

Suggested Citation

  • Raventós, Pedro & Zolezzi, Sandro, 2016. "Cement in Central America: Global players in a local industry," Journal of Business Research, Elsevier, vol. 69(2), pages 388-394.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:2:p:388-394
    DOI: 10.1016/j.jbusres.2015.06.043
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    Cited by:

    1. Effnu Subiyanto, 2020. "The Relationship of Cement Consumption and Economic Growth: An Updated Approach," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 280-295.
    2. Cruz-García, Paula & Fernández de Guevara, Juan & Maudos, Joaquín, 2021. "Bank competition and multimarket contact intensity," Journal of International Money and Finance, Elsevier, vol. 113(C).

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