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A configurational and experimental approach to compare British and Chinese cultural profiles of generation Y

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  • Ott, Ursula F.
  • Gates, Michael
  • Lei, Lianghui
  • Lewis, Ric

Abstract

This study provides new activity-based classifications for cultural differences and similarities, in contrast to the cultural dimensions of hierarchy, group behavior, uncertainty avoidance and time-orientation. In terms of cultural activity types, Lewis (1999) distinguishes linear-active, multi-active and reactive cultures. Moving away from a country perspective based on political boundaries to a cultural community approach, it is not only time-orientation, but also the way cultures communicate, negotiate, and contract that shape activity types. This article conceptualizes, hypothesizes and tests observations with a set-theoretic tool—fuzzy set QCA. The analysis focuses on two distinct cultural profiles: the British and Chinese. The outcome of the configurational and experimental analysis shows that young managers from Britain and China have more similarities than differences.

Suggested Citation

  • Ott, Ursula F. & Gates, Michael & Lei, Lianghui & Lewis, Ric, 2016. "A configurational and experimental approach to compare British and Chinese cultural profiles of generation Y," Journal of Business Research, Elsevier, vol. 69(11), pages 5500-5506.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:11:p:5500-5506
    DOI: 10.1016/j.jbusres.2016.04.161
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    References listed on IDEAS

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