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Multiple pathways to success in small creative businesses: The case of Belgian furniture designers

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  • Jacobs, Sofie
  • Cambré, Bart
  • Huysentruyt, Marieke
  • Schramme, Annick

Abstract

This research presents an explorative comparative case study of 21 cases in the Belgian furniture design industry with regard to achievement of success. The study looks into both objective and subjective measures of success, namely business growth and high perceived success. The set-theoretic analysis of these data yields two major conclusions. Firstly, no business growth and low perceived success are both accomplished for ‘part-time’ designers with a clear product focus on furniture and low values for conservation. Secondly, part-time designers show low perceived success and low business growth. These findings enhance configurational understanding of the furniture design industry and show that entrepreneurs require individual support and advice.

Suggested Citation

  • Jacobs, Sofie & Cambré, Bart & Huysentruyt, Marieke & Schramme, Annick, 2016. "Multiple pathways to success in small creative businesses: The case of Belgian furniture designers," Journal of Business Research, Elsevier, vol. 69(11), pages 5461-5466.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:11:p:5461-5466
    DOI: 10.1016/j.jbusres.2016.04.156
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    Cited by:

    1. Elsa Fontainha & Elisabetta Lazzaro, 2019. "Cultural and creative entrepreneurs in financial crises: Sailing against the tide?," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 66(si), pages 73-89, September.
    2. Jacobs, Sofie & Cambré, Bart, 2020. "Designers’ road(s) to success: Balancing exploration and exploitation," Journal of Business Research, Elsevier, vol. 115(C), pages 241-249.

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