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Using service logic to redefine exchange in terms of customer and supplier participation

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  • Pires, Guilherme D.
  • Dean, Alison
  • Rehman, Muqqadas

Abstract

Service logic emphasises value co-creation, although mostly contending that the customer alone creates actual value. Value co-creation and co-production imply customer and supplier participation, but the literature mostly omits participation issues. This paper disentangles notions of production and co-production from the creation and co-creation of value propositions, and from the assumptions underlying value-in-use. The focus is on participation in exchange by customers and suppliers and their contributions at various stages of the value creation process.

Suggested Citation

  • Pires, Guilherme D. & Dean, Alison & Rehman, Muqqadas, 2015. "Using service logic to redefine exchange in terms of customer and supplier participation," Journal of Business Research, Elsevier, vol. 68(5), pages 925-932.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:5:p:925-932
    DOI: 10.1016/j.jbusres.2014.09.019
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    References listed on IDEAS

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    Cited by:

    1. Deborah Goldring, 2017. "Constructing brand value proposition statements: a systematic literature review," Journal of Marketing Analytics, Palgrave Macmillan, vol. 5(2), pages 57-67, June.
    2. Cheung, Man Lai & Pires, Guilherme D. & Rosenberger, Philip J. & Leung, Wilson K.S. & Salehhuddin Sharipudin, Mohamad-Noor, 2021. "The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    3. Prior, Daniel D. & Keränen, Joona, 2020. "Revisiting contemporary issues in B2B marketing: It's not just about artificial intelligence," Australasian marketing journal, Elsevier, vol. 28(2), pages 83-89.
    4. Wu, Li-Wei & Lii, Yuan-shuh & Wang, Chung-Yu, 2015. "Managing innovation through co-production in interfirm partnering," Journal of Business Research, Elsevier, vol. 68(11), pages 2248-2253.
    5. Xuesong Zhao & Jieyi Pan & Yongtao Song, 2018. "Dependence on Supplier, Supplier Trust and Green Supplier Integration: The Moderating Role of Contract Management Difficulty," Sustainability, MDPI, vol. 10(5), pages 1-14, May.
    6. Chang, Kuo-Hsiung & Gotcher, Donald F., 2020. "How and when does co-production facilitate eco-innovation in international buyer-supplier relationships? The role of environmental innovation ambidexterity and institutional pressures," International Business Review, Elsevier, vol. 29(5).
    7. Geiger, Susi & Finch, John, 2016. "Making incremental innovation tradable in industrial service settings," Journal of Business Research, Elsevier, vol. 69(7), pages 2463-2470.
    8. Dahl, Andrew J. & Peltier, James W. & Swan, Eric L., 2023. "Anticipatory value-in-use in early-stage digital health service transformations: How consumers assess value propositions before and after abrupt, exogenous shocks," Journal of Business Research, Elsevier, vol. 163(C).
    9. Rafael Teixeira & Renato Przyczynski & Jeff Shockley, 2022. "B2B buyer operational capability for the effective delivery of technology-enabled services in a multi-facility context," Service Business, Springer;Pan-Pacific Business Association, vol. 16(3), pages 645-679, September.

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