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Effect of an unexpected small favor on compliance with a survey request

Author

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  • Jacob, Céline
  • Guéguen, Nicolas
  • Boulbry, Gaëlle

Abstract

This experiment examines whether individuals return favors when they receive an initial favor in an interviewer-administrated street survey solicitation setting. In the favor condition, a confederate offers a piece of candy to the participants walking in the street and then asks them to participate in a survey. In the no-favor condition, participants don't receive a piece of candy, but are only solicited for the survey. Results show that a favor compared to no favor is associated with greater compliance with the request.

Suggested Citation

  • Jacob, Céline & Guéguen, Nicolas & Boulbry, Gaëlle, 2015. "Effect of an unexpected small favor on compliance with a survey request," Journal of Business Research, Elsevier, vol. 68(1), pages 56-59.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:1:p:56-59
    DOI: 10.1016/j.jbusres.2014.05.008
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    References listed on IDEAS

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    1. Joop Hox & Edith Leeuw, 1994. "A comparison of nonresponse in mail, telephone, and face-to-face surveys," Quality & Quantity: International Journal of Methodology, Springer, vol. 28(4), pages 329-344, November.
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    Cited by:

    1. Thomas, Veronica L. & Mangus, Stephanie M. & Bock, Dora E., 2023. "Would you do me a favor? How salesperson favor requests positively affect consumers’ perceptions of negotiations☆☆," Journal of Business Research, Elsevier, vol. 155(PA).

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