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Beyond subjective to confirmatory personal introspection: Interpreting events and meaning of a long-term visit in Sweden

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  • Montanari, Anna

Abstract

This study goes beyond subjective personal introspection and applies multiple methods to accomplish a confirmatory personal introspection (CPI) of a long‐term stay in Sweden, during a university exchange program. The utilization of old pictures of the experience is one of the key aspects of the research. This study aims to show the importance of confirmatory personal introspection and assess the meaningfulness of CPI for travel industry related marketing research, exploring further than the ordinary tourist vacations and investigating a broader spectrum of the travel experience, in this case a long‐term travel. Demonstrating the significance of photography relating to travel experiences is an additional objective of the study.

Suggested Citation

  • Montanari, Anna, 2013. "Beyond subjective to confirmatory personal introspection: Interpreting events and meaning of a long-term visit in Sweden," Journal of Business Research, Elsevier, vol. 66(11), pages 2363-2368.
    • Handle: RePEc:eee:jbrese:v:66:y:2013:i:11:p:2363-2368
    DOI: 10.1016/j.jbusres.2012.05.020
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    References listed on IDEAS

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    1. Holbrook, Morris B., 2005. "Customer value and autoethnography: subjective personal introspection and the meanings of a photograph collection," Journal of Business Research, Elsevier, vol. 58(1), pages 45-61, January.
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