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Comparing adolescent-focused obesity prevention and reduction messages

Author

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  • Dooley, Jennifer Allyson
  • Deshpande, Sameer
  • Adair, Carol E.

Abstract

Drug abuse, smoking, and disordered eating literature reveal that some health promoting messages can induce unintended or harmful effects on the target audience. Scholars recommend careful messaging in social marketing campaigns, by shifting the focus away from health outcomes. This study tests the effects of adolescent-targeted obesity prevention messages (body-image, health benefit) with positive experience and unrelated messages on health behavior intentions and unintended effects. A pre-post experiment (NÂ =Â 95) reveals that body-image public service advertisements (PSAs) may increase anxiety when compared to unrelated PSAs (no main effect, significant planned comparisons are found). Health benefit PSAs are more readable (FÂ =Â 4.59, pÂ

Suggested Citation

  • Dooley, Jennifer Allyson & Deshpande, Sameer & Adair, Carol E., 2010. "Comparing adolescent-focused obesity prevention and reduction messages," Journal of Business Research, Elsevier, vol. 63(2), pages 154-160, February.
    • Handle: RePEc:eee:jbrese:v:63:y:2010:i:2:p:154-160
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    References listed on IDEAS

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    1. Fishbein, M. & Hall-Jamieson, K. & Zimmer, E. & Von Haeften, I. & Nabi, R., 2002. "Avoiding the boomerang: Testing the relative effectiveness of antidrug public service announcements before a national campaign," American Journal of Public Health, American Public Health Association, vol. 92(2), pages 238-245.
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    Cited by:

    1. Ma, Jingjing & Mo, Zichuan & Gal, David, 2021. "The route to improve the effectiveness of negative PSAs," Journal of Business Research, Elsevier, vol. 123(C), pages 669-682.

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