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Marketing and education -- A clash or a synergy in time?

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  • Gibbs, Paul

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  • Gibbs, Paul, 2007. "Marketing and education -- A clash or a synergy in time?," Journal of Business Research, Elsevier, vol. 60(9), pages 1000-1002, September.
    • Handle: RePEc:eee:jbrese:v:60:y:2007:i:9:p:1000-1002
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    References listed on IDEAS

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    1. D. J. Wasmer & James R. Williams & Julie Stevenson, 1997. "A Reconceptualization of the Marketing Mix: Using the 4 C's to Improve Marketing Planning in Higher Education," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 8(2), pages 29-35, August.
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    Cited by:

    1. Kalafatis, Stavros P. & Ledden, Lesley & Riley, Debra & Singh, Jaywant, 2016. "The added value of brand alliances in higher education," Journal of Business Research, Elsevier, vol. 69(8), pages 3122-3132.

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