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The four P's in social simulation, a perspective on how marketing could benefit from the use of social simulation

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  • Jager, Wander

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  • Jager, Wander, 2007. "The four P's in social simulation, a perspective on how marketing could benefit from the use of social simulation," Journal of Business Research, Elsevier, vol. 60(8), pages 868-875, August.
    • Handle: RePEc:eee:jbrese:v:60:y:2007:i:8:p:868-875
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    2. Pollak, Robert A, 1978. "Endogenous Tastes in Demand and Welfare Analysis," American Economic Review, American Economic Association, vol. 68(2), pages 374-379, May.
    3. Kahneman, Daniel & Knetsch, Jack L & Thaler, Richard H, 1986. "Fairness and the Assumptions of Economics," The Journal of Business, University of Chicago Press, vol. 59(4), pages 285-300, October.
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    5. Samuel Bowles, 1998. "Endogenous Preferences: The Cultural Consequences of Markets and Other Economic Institutions," Journal of Economic Literature, American Economic Association, vol. 36(1), pages 75-111, March.
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    7. Roger Shepard, 1962. "The analysis of proximities: Multidimensional scaling with an unknown distance function. I," Psychometrika, Springer;The Psychometric Society, vol. 27(2), pages 125-140, June.
    8. Janssen, Marco A. & Jager, Wander, 2001. "Fashions, habits and changing preferences: Simulation of psychological factors affecting market dynamics," Journal of Economic Psychology, Elsevier, vol. 22(6), pages 745-772, December.
    9. Frank M. Bass, 1969. "A New Product Growth for Model Consumer Durables," Management Science, INFORMS, vol. 15(5), pages 215-227, January.
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    11. Roger Shepard, 1962. "The analysis of proximities: Multidimensional scaling with an unknown distance function. II," Psychometrika, Springer;The Psychometric Society, vol. 27(3), pages 219-246, September.
    12. Chao, Angela & Schor, Juliet B., 1998. "Empirical tests of status consumption: Evidence from women's cosmetics," Journal of Economic Psychology, Elsevier, vol. 19(1), pages 107-131, February.
    13. Akerlof,George A., 1984. "An Economic Theorist's Book of Tales," Cambridge Books, Cambridge University Press, number 9780521269339.
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    1. Fombelle, Paul W. & Sirianni, Nancy J. & Goldstein, Noah J. & Cialdini, Robert B., 2015. "Let them all eat cake: Providing VIP services without the cost of exclusion for non-VIP customers," Journal of Business Research, Elsevier, vol. 68(9), pages 1987-1996.
    2. Ashkan Negahban & Jeffrey S. Smith, 2018. "A joint analysis of production and seeding strategies for new products: an agent-based simulation approach," Annals of Operations Research, Springer, vol. 268(1), pages 41-62, September.
    3. Roger B Mason, 2014. "Marketing Communications and Environmental Turbulence: A Complexity Theory View," Journal of Economics and Behavioral Studies, AMH International, vol. 6(4), pages 279-290.
    4. Stummer, Christian & Kiesling, Elmar & Günther, Markus & Vetschera, Rudolf, 2015. "Innovation diffusion of repeat purchase products in a competitive market: An agent-based simulation approach," European Journal of Operational Research, Elsevier, vol. 245(1), pages 157-167.
    5. Sengupta, Abhijit & Greetham, Danica Vukadinovic, 2010. "Dynamics of brand competition: Effects of unobserved social networks," Journal of Economic Dynamics and Control, Elsevier, vol. 34(12), pages 2391-2406, December.
    6. M Günther & C Stummer & L M Wakolbinger & M Wildpaner, 2011. "An agent-based simulation approach for the new product diffusion of a novel biomass fuel," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 62(1), pages 12-20, January.

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