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The three rules of crossing over from gay media to mainstream media advertising: lesbians, lesbians, lesbians

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  • Oakenfull, Gillian
  • Greenlee, Timothy

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  • Oakenfull, Gillian & Greenlee, Timothy, 2004. "The three rules of crossing over from gay media to mainstream media advertising: lesbians, lesbians, lesbians," Journal of Business Research, Elsevier, vol. 57(11), pages 1276-1285, November.
    • Handle: RePEc:eee:jbrese:v:57:y:2004:i:11:p:1276-1285
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    Cited by:

    1. Namhyun Um & Dong Hoo Kim, 2019. "Effects of Gay-Themed Advertising among Young Heterosexual Adults from U.S. and South Korea," Social Sciences, MDPI, vol. 8(1), pages 1-13, January.
    2. Rafi M. M. I. Chowdhury & Denni Arli & Felix Septianto, 2024. "How Religiosity Affects Attitudes Toward Brands That Utilize LGBTQ-Themed Advertising," Journal of Business Ethics, Springer, vol. 193(1), pages 63-88, August.
    3. Eisend, Martin & Hermann, Erik, 2020. "Sexual orientation and consumption: Why and when do homosexuals and heterosexuals consume differently?," International Journal of Research in Marketing, Elsevier, vol. 37(4), pages 678-696.
    4. Alice Audrezet & Béatrice Parguel, 2023. "Unpacking nontarget majority consumers' responses to modest fashion: How market controversy perpetuates marketplace exclusion," Post-Print lirmm-03912092, HAL.

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