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Ethnicity in Business and Consumer Behavior

Author

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  • Rossiter, John R.
  • Chan, Alvin M.

Abstract

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Suggested Citation

  • Rossiter, John R. & Chan, Alvin M., 1998. "Ethnicity in Business and Consumer Behavior," Journal of Business Research, Elsevier, vol. 42(2), pages 127-134, June.
    • Handle: RePEc:eee:jbrese:v:42:y:1998:i:2:p:127-134
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    Citations

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    Cited by:

    1. Choudhary, Sonal & Nayak, Rakesh & Kumari, Sushma & Choudhury, Homagni, 2019. "Analysing acculturation to sustainable food consumption behaviour in the social media through the lens of information diffusion," Technological Forecasting and Social Change, Elsevier, vol. 145(C), pages 481-492.
    2. Pires, Guilherme D. & Stanton, John & Stanton, Patricia, 2011. "Revisiting the substantiality criterion: From ethnic marketing to market segmentation," Journal of Business Research, Elsevier, vol. 64(9), pages 988-996, September.
    3. Mersid Poturak, 2013. "Role Of Ethnocentrism And Its Effect On Purchase Decisions," Journal Articles, Center For Economic Analyses, pages 17-24, June.
    4. Chatzopoulou, Elena & Navazhylava, Kseniya, 2022. "Ethnic brand identity work: Responding to authenticity tensions through celebrity endorsement in brand digital self-presentation," Journal of Business Research, Elsevier, vol. 142(C), pages 974-987.
    5. Mohammadali Zolfagharian & Fuad Hasan & Golnaz B. Motie & Gregory D. Squires, 2020. "Perceptions of Home Insurance and Policy Directions: Comparing Mexican Americans and Non‐Hispanic White Americans," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(2), pages 417-455, June.
    6. Yang, Song & Ding, Shiqing & D’Alessandro, Steven, 2018. "Are all Chinese shoppers the same? Evidence of differences in values, decision making and shopping motivations between the Han majority and other minorities in China," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 24-34.
    7. Cappellini, Benedetta & Yen, Dorothy Ai-wan, 2013. "Little Emperors in the UK: Acculturation and food over time," Journal of Business Research, Elsevier, vol. 66(8), pages 968-974.
    8. Pires, Guilherme & Stanton, John, 2015. "Ethnic Marketing Sensitivity: Reconciling Rigorous Theory With Pragmatism," Newcastle Business School Discussion Paper Series: Research on the Frontiers of Knowledge 3, The University of Newcastle, Australia.
    9. Ueltschy, Linda C. & Laroche, Michel & Tamilia, Robert D. & Yannopoulos, Peter, 2004. "Cross-cultural invariance of measures of satisfaction and service quality," Journal of Business Research, Elsevier, vol. 57(8), pages 901-912, August.

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