Gamification of mobile wallet as an unconventional innovation for promoting Fintech: An fsQCA approach
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DOI: 10.1016/j.jbusres.2022.113406
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- Ashwarya Kapoor & Rajiv Sindwani & Manisha Goel, 2024. "Exploring the symmetric and asymmetric effects of mobile wallet service experience on brand loyalty in India: evidence from SEM and fsQCA," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(4), pages 1524-1541, December.
- Md. Jahidul Islam & Shahedul Hasan & Ather Yeasir Fahim, 2024. "Influence of consumption values on adoption of cashless society in emerging economies: the mediating effect of cashless readiness," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(4), pages 1432-1444, December.
- Sudhanshu Joshi & Manu Sharma & Banu Y. Ekren & Yigit Kazancoglu & Sunil Luthra & Mukesh Prasad, 2023. "Assessing Supply Chain Innovations for Building Resilient Food Supply Chains: An Emerging Economy Perspective," Sustainability, MDPI, vol. 15(6), pages 1-21, March.
- Hew, Jun-Jie & Lee, Voon-Hsien & Leong, Lai-Ying, 2023. "Why do mobile consumers resist mobile commerce applications? A hybrid fsQCA-ANN analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
- Eastman, Jacqueline K. & Shin, Hyunju & Jain, Varsha & Wang, Xinfang, 2024. "Determinants of positive consumer affect toward luxury brands’ social media posts on sustainability: A fsQCA approach," Journal of Business Research, Elsevier, vol. 183(C).
- Tsai, Pei-Hsuan, 2024. "Exploring consumer purchase intention in cross-boundary retail alliances with gamified OMO virtual-physical fusion services," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
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More about this item
Keywords
Fintech; Gamification; Mobile wallet; UTAUT2; Otcalysis gamification; fsQCA; Innovation;All these keywords.
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