B2B market segmentation: A systematic review and research agenda
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DOI: 10.1016/j.jbusres.2020.12.070
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Cited by:
- Park, Jin Yong & Kim, Changju, 2023. "The role of organizational justice and social interaction in mitigating the negative effects of high-performance member retailers on strategic integration," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
- Anand, Amitabh & Doll, Jessica L. & Centobelli, Piera & Singh, Sanjay Kumar & Cerchione, Roberto, 2023. "Struck by a cupid’s arrow: The conjuring bliss and sinister shades of employee workplace romance," Journal of Business Research, Elsevier, vol. 154(C).
- Marco Vriens & Nathan Bosch & Chad Vidden & Jason Talwar, 2022. "Prediction and profitability in market segmentation typing tools," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(4), pages 360-389, December.
- Kayas, Oliver G., 2023. "Workplace surveillance: A systematic review, integrative framework, and research agenda," Journal of Business Research, Elsevier, vol. 168(C).
- Mora Cortez, Roberto & Johnston, Wesley J. & Ghosh Dastidar, Ayan, 2023. "Managing the content of LinkedIn posts: Influence on B2B customer engagement and sales?," Journal of Business Research, Elsevier, vol. 155(PA).
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Keywords
Segmentation; Targeting; B2B marketing; Systematic review; Marketing strategy;All these keywords.
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Statistics
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