The harmful effect of null hypothesis significance testing on marketing research: An example
Author
Abstract
Suggested Citation
DOI: 10.1016/j.jbusres.2020.11.069
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- David Trafimow, 2019. "A Frequentist Alternative to Significance Testing, p -Values, and Confidence Intervals," Econometrics, MDPI, vol. 7(2), pages 1-14, June.
- McQuitty, Shaun, 2004. "Statistical power and structural equation models in business research," Journal of Business Research, Elsevier, vol. 57(2), pages 175-183, February.
- Trafimow, David & Hyman, Michael R. & Kostyk, Alena, 2020. "The (im)precision of scholarly consumer behavior research," Journal of Business Research, Elsevier, vol. 114(C), pages 93-101.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Viengkham, Doris & Baumann, Chris & Winzar, Hume & Dahana, Wirawan Dony, 2022. "Toward understanding Convergence and Divergence: Inter-ocular testing of traditional philosophies, economic orientation, and religiosity/spirituality," Journal of Business Research, Elsevier, vol. 139(C), pages 1335-1352.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Trafimow, David & Hyman, Michael R. & Kostyk, Alena, 2020. "The (im)precision of scholarly consumer behavior research," Journal of Business Research, Elsevier, vol. 114(C), pages 93-101.
- Sousa, Carlos M.P. & Bradley, Frank, 2008. "Antecedents of international pricing adaptation and export performance," Journal of World Business, Elsevier, vol. 43(3), pages 307-320, July.
- Leonidas A. Zampetakis & Melina Vekini & Vassilis Moustakis, 2009. "Entrepreneurial orientation, access to financial resources, and product performance in the Greek commercial TV industry," The Service Industries Journal, Taylor & Francis Journals, vol. 31(6), pages 897-910, April.
- Xu, Guangyue & Yang, Hualiu & Schwarz, Peter, 2022. "A strengthened relationship between electricity and economic growth in China: An empirical study with a structural equation model," Energy, Elsevier, vol. 241(C).
- Nathalie Peña-García & Mauricio Losada-Otálora & Jorge Juliao-Rossi & Augusto Rodríguez-Orejuela, 2021. "Co-Creation of Value and Customer Experience: An Application in Online Banking," Sustainability, MDPI, vol. 13(18), pages 1-14, September.
- McColl-Kennedy, Janet R. & Patterson, Paul G. & Smith, Amy K. & Brady, Michael K., 2009. "Customer Rage Episodes: Emotions, Expressions and Behaviors," Journal of Retailing, Elsevier, vol. 85(2), pages 222-237.
- Crick, James M. & Crick, Dave, 2021. "The dark-side of coopetition: Influences on the paradoxical forces of cooperativeness and competitiveness across product-market strategies," Journal of Business Research, Elsevier, vol. 122(C), pages 226-240.
- Jay Mulki & Jorge Jaramillo & William Locander, 2008. "Effect of Ethical Climate on Turnover Intention: Linking Attitudinal- and Stress Theory," Journal of Business Ethics, Springer, vol. 78(4), pages 559-574, April.
- Saghiri, Soroosh S. & Barnes, Stuart J., 2016. "Supplier flexibility and postponement implementation: An empirical analysis," International Journal of Production Economics, Elsevier, vol. 173(C), pages 170-183.
- Elodie Gentina & L. J. Shrum & Tina M. Lowrey & Scott J. Vitell & Gregory M. Rose, 2018. "An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism," Journal of Business Ethics, Springer, vol. 150(4), pages 1173-1186, July.
- Richard HERMIDA & Joseph N. LUCHMAN & Vias NICOLAIDES & Cristina WILCOX, 2015. "The issue of statistical power for overall model fit in evaluating structural equation models," Computational Methods in Social Sciences (CMSS), "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences, vol. 3(1), pages 25-42, June.
- Riccardo Vecchio, 2022. "Fostering the debate among scholars to support the advancement of knowledge in the food-related consumer research: A commentary," Economia agro-alimentare, FrancoAngeli Editore, vol. 24(2), pages 1-15.
- Allard, Thomas & Babin, Barry J. & Chebat, Jean-Charles, 2009. "When income matters: Customers evaluation of shopping malls’ hedonic and utilitarian orientations," Journal of Retailing and Consumer Services, Elsevier, vol. 16(1), pages 40-49.
- Clemes, Michael D. & Brush, Gregory J. & Collins, Mark J., 2011. "Analysing the professional sport experience: A hierarchical approach," Sport Management Review, Elsevier, vol. 14(4), pages 370-388.
- Jay Mulki & Jorge Jaramillo & William Locander, 2009. "Critical Role of Leadership on Ethical Climate and Salesperson Behaviors," Journal of Business Ethics, Springer, vol. 86(2), pages 125-141, May.
- Shufen GUO & Zhifang Wu & Ludi Wen, 2022. "Urban Residents’ Acceptance Intention to Use Recycled Stormwater—An Examination of Values, Altruism, Social and Cultural Norms, and Perceived Health Risks," IJERPH, MDPI, vol. 19(5), pages 1-16, February.
- Stokburger-Sauer, Nicola E. & Teichmann, Karin, 2013. "Is luxury just a female thing? The role of gender in luxury brand consumption," Journal of Business Research, Elsevier, vol. 66(7), pages 889-896.
- Wasike, Ben, 2022. "When the influencer says jump! How influencer signaling affects engagement with COVID-19 misinformation," Social Science & Medicine, Elsevier, vol. 315(C).
- Jeremy J. Sierra & Harry A. Taute, 2019. "Brand tribalism in technology and sport: determinants and outcomes," Journal of Brand Management, Palgrave Macmillan, vol. 26(2), pages 209-225, March.
- Romain Franck & Maud Dampérat, 2023. "Influence of sales support technologies on salesperson performance: A study of interpersonal and intrapersonal mediators [Influence des technologies d’aide à la vente sur les performances du commer," Post-Print halshs-04159504, HAL.
More about this item
Keywords
Apriori procedure; Excessive power; Precision; Confidence; Sample size;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:125:y:2021:i:c:p:39-44. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.