The ivory tower and the street: How researchers defined country image over four decades and what consumers think it means
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DOI: 10.1016/j.jbusres.2019.07.030
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Cited by:
- Madan Angela, 2024. "Country Brand as an Important Phenomenon of Modern Society," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 18(1), pages 367-377.
- Leonidas C. Leonidou & Bilge Aykol & Saeed Samiee & Nikolaos Korfiatis, 2022. "A Meta-analysis of the Antecedents and Outcomes of Consumer Foreign Country Image Perceptions: The Moderating Role of Macro-level Country Differences," Management International Review, Springer, vol. 62(5), pages 741-784, October.
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Keywords
Country image; Social network analysis; Content analysis; Construct definitions;All these keywords.
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