IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v100y2019icp366-375.html
   My bibliography  Save this article

Transformative intersectionality: Moving business towards a critical praxis

Author

Listed:
  • Steinfield, Laurel
  • Sanghvi, Minita
  • Zayer, Linda Tuncay
  • Coleman, Catherine A.
  • Ourahmoune, Nacima
  • Harrison, Robert L.
  • Hein, Wendy
  • Brace-Govan, Jan

Abstract

Drawing on intersectionality's historical feminist roots of critical praxis and recent re-radicalization of the theory, this paper urges for an expansion of the concept of intersectionality in business and marketing-related studies. To extend the transformative potential of intersectionality theory, we call for scholars and practitioners to move beyond the study of intersecting identity markers (e.g., gender, race, class) to include assessments of power structures and intersectional oppressions. We propose the transformative intersectional framework (TIF) to help scholars and practitioners to explore sources of oppressions more deeply and broadly. We illustrate the analytical capability of the TIF by examining a much lauded business-to-business service that seeks social justice and change—diversity training programs. Using the TIF, we identify the inherent and (in)visible complexities of injustices with which organizations must grapple. We close by demonstrating how the TIF can enrich practice and propose recommendations for action.

Suggested Citation

  • Steinfield, Laurel & Sanghvi, Minita & Zayer, Linda Tuncay & Coleman, Catherine A. & Ourahmoune, Nacima & Harrison, Robert L. & Hein, Wendy & Brace-Govan, Jan, 2019. "Transformative intersectionality: Moving business towards a critical praxis," Journal of Business Research, Elsevier, vol. 100(C), pages 366-375.
    • Handle: RePEc:eee:jbrese:v:100:y:2019:i:c:p:366-375
    DOI: 10.1016/j.jbusres.2018.12.031
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296318306398
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2018.12.031?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Cate Thomas & Colleen MacMillan & Merryn McKinnon & Hayley Torabi & Megan Osmond-McLeod & Ellen Swavley & Tamzen Armer & Kimberley Doyle, 2021. "Seeing and Overcoming the Complexities of Intersectionality," Challenges, MDPI, vol. 12(1), pages 1-13, February.
    2. Marie A. Yeh & Meike Eilert & Aphrodite Vlahos & Stacey Menzel Baker & Tony Stovall, 2021. "Toward a “human being to commodity model” as an explanation for men's violent, sexual consumption of women," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(3), pages 911-938, September.
    3. Srinivas Venugopal, 2021. "Envisioning a community‐centric approach to impact assessments in subsistence marketplaces," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 118-133, March.
    4. Summerville, Karoline M. & Chen, Victor Zitian & Shoham, Amir & Taras, Vasyl, 2024. "Speaking of diversity: Can linguistic structural differences explain cultural values toward equity, diversity, and inclusion across the globe?," Journal of World Business, Elsevier, vol. 59(1).
    5. David Crockett, 2022. "Racial Oppression and Racial Projects in Consumer Markets: A Racial Formation Theory Approach [The Ghetto Marketing Life Cycle: A Case of Underachievement]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 49(1), pages 1-24.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:100:y:2019:i:c:p:366-375. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.