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Human resource management at Star Alliance: Pressures for standardization and differentiation

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  • Holtbrügge, Dirk
  • Wilson, Sarah
  • Berg, Nicola

Abstract

In this paper, the need and potential for standardization of human resource management (HRM) at the Star Alliance, the largest strategic alliance in the airline industry, is analyzed. The study shows that, in contrast to other functions such as procurement, IT systems, facilities and marketing, in the area of HRM pressures for differentiation are still dominant. Possible explanations for this are discussed.

Suggested Citation

  • Holtbrügge, Dirk & Wilson, Sarah & Berg, Nicola, 2006. "Human resource management at Star Alliance: Pressures for standardization and differentiation," Journal of Air Transport Management, Elsevier, vol. 12(6), pages 306-312.
    • Handle: RePEc:eee:jaitra:v:12:y:2006:i:6:p:306-312
    DOI: 10.1016/j.jairtraman.2006.07.006
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    References listed on IDEAS

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    1. Kleymann, Birgit, 2005. "The dynamics of multilateral allying: a process perspective on airline alliances," Journal of Air Transport Management, Elsevier, vol. 11(3), pages 135-147.
    2. Zhi H. Wang & Michael Evans & Lindsay Turner, 2004. "Effects of Strategic Airline Alliances on Air Transport Market Competition: An Empirical Analysis," Tourism Economics, , vol. 10(1), pages 23-43, March.
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    Cited by:

    1. Garg, Chandra Prakash, 2016. "A robust hybrid decision model for evaluation and selection of the strategic alliance partner in the airline industry," Journal of Air Transport Management, Elsevier, vol. 52(C), pages 55-66.
    2. Vatankhah, Sanaz & Darvishi, Maryam, 2018. "An empirical investigation of antecedent and consequences of internal brand equity: Evidence from the airline industry," Journal of Air Transport Management, Elsevier, vol. 69(C), pages 49-58.
    3. Kim, Yu Kyoung & Lee, Hyung Ryong, 2011. "Customer satisfaction using low cost carriers," Tourism Management, Elsevier, vol. 32(2), pages 235-243.
    4. Gang-Hoon Seo & Munehiko Itoh, 2020. "Perceptions of Customers as Sustained Competitive Advantages of Global Marketing Airline Alliances: A Hybrid Text Mining Approach," Sustainability, MDPI, vol. 12(15), pages 1-15, August.
    5. Iona Byford & Susan Wong, 2016. "Union formation and worker resistance in a multinational: A personal account of an Asian cabin crew member in UK civil aviation," Work, Employment & Society, British Sociological Association, vol. 30(6), pages 1030-1038, December.
    6. Tsaur, Sheng-Hshiung & Hsu, Fu-Sung & Kung, Li-Hua, 2020. "Hassles of cabin crew: An exploratory study," Journal of Air Transport Management, Elsevier, vol. 85(C).

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