The benefits of transaction-level data: The case of NielsenIQ scanner data
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DOI: 10.1016/j.jacceco.2022.101495
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- Wang, Kai & Zhao, Jingjing & Zhou, Jun, 2024. "Online sales and stock price synchronicity: Evidence from China," International Review of Financial Analysis, Elsevier, vol. 95(PA).
- Gu, Yu & Dai, Jun & Vasarhelyi, Miklos A., 2023. "Audit 4.0-based ESG assurance: An example of using satellite images on GHG emissions," International Journal of Accounting Information Systems, Elsevier, vol. 50(C).
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More about this item
Keywords
Transactional data; Consumer purchase; Equity valuation; Market efficiency;All these keywords.
JEL classification:
- G12 - Financial Economics - - General Financial Markets - - - Asset Pricing; Trading Volume; Bond Interest Rates
- G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
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