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Quantitative Models in Marketing Research,: Philip Hans Franses and Richard Paap (Eds.), Cambridge University Press, Cambridge, UK. (2001), 206 pp. - ISBN 0-521-80166-4, [UK pound]30.00

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  • Trost, Robert
  • Silk, Julian

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  • Trost, Robert & Silk, Julian, 2003. "Quantitative Models in Marketing Research,: Philip Hans Franses and Richard Paap (Eds.), Cambridge University Press, Cambridge, UK. (2001), 206 pp. - ISBN 0-521-80166-4, [UK pound]30.00," International Journal of Forecasting, Elsevier, vol. 19(3), pages 535-538.
    • Handle: RePEc:eee:intfor:v:19:y:2003:i:3:p:535-538
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    References listed on IDEAS

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    1. Franses, Philip Hans & Kloek, Teun & Lucas, Andre, 1998. "Outlier robust analysis of long-run marketing effects for weekly scanning data," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 293-315, November.
    2. Roland T. Rust & Duncan Simester & Roderick J. Brodie & V. Nilikant, 1995. "Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities, and Combinations of Criteria," Management Science, INFORMS, vol. 41(2), pages 322-333, February.
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