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Corporate controversy, social responsibility and market performance: International evidence

Author

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  • Li, Jialong
  • Haider, Zulfiquer Ali
  • Jin, Xianzhe
  • Yuan, Wenlong

Abstract

This study explores whether firms strategically utilize symbolic and substantive CSR as means to repair reputational damage following a corporate controversy. Further, we shed light on market reaction towards firms’ engagement in symbolic and substantive CSR and how such reaction varies across countries when differing levels of trust are evident. Using a sample of 9117 firm-year observations in an international setting, we find that firms are more likely to engage in symbolic CSR than substantive CSR and the relationship between the level of controversy and the firm’s engagement in symbolic CSR is an inverted U. In addition, our two-way interaction analysis illustrates that the market positively views the symbolic CSR engagement following a corporate controversy, and this positive effect is only pronounced in countries with higher levels of mutual trust.

Suggested Citation

  • Li, Jialong & Haider, Zulfiquer Ali & Jin, Xianzhe & Yuan, Wenlong, 2019. "Corporate controversy, social responsibility and market performance: International evidence," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 60(C), pages 1-18.
    • Handle: RePEc:eee:intfin:v:60:y:2019:i:c:p:1-18
    DOI: 10.1016/j.intfin.2018.11.013
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    Cited by:

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    2. Massimiliano Cerciello & Francesco Busato & Simone Taddeo, 2023. "The effect of sustainable business practices on profitability. Accounting for strategic disclosure," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 802-819, March.
    3. Bassem Salhi, 2021. "RETRACTED: The Relationship between CEO Psychological Biases, Corporate Governance and Corporate Social Responsibility," JRFM, MDPI, vol. 14(7), pages 1-19, July.
    4. Adriana Burlea‐Schiopoiu & Dragos Alexandru Balan, 2021. "Modelling the impact of corporate reputation on customers' behaviour," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(3), pages 1142-1156, May.
    5. Adrian Gepp & Kuldeep Kumar & Sukanto Bhattacharya, 2021. "Lifting the numbers game: identifying key input variables and a best‐performing model to detect financial statement fraud," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 61(3), pages 4601-4638, September.
    6. Denny IRAWAN & OKIMOTO Tatsuyoshi, 2021. "How Do ESG Performance and Awareness Affect Firm Value and Corporate Overinvestment?," Discussion papers 21033, Research Institute of Economy, Trade and Industry (RIETI).
    7. María Iborra & Marta Riera, 2023. "Corporate social irresponsibility: What we know and what we need to know," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(3), pages 1421-1439, May.
    8. Wu, Zihao & Lin, Siliang & Chen, Tianhao & Luo, Chunyang & Xu, Hui, 2023. "Does effective corporate governance mitigate the negative effect of ESG controversies on firm value?," Economic Analysis and Policy, Elsevier, vol. 80(C), pages 1772-1793.
    9. Agnese, Paolo & Battaglia, Francesca & Busato, Francesco & Taddeo, Simone, 2023. "ESG controversies and governance: Evidence from the banking industry," Finance Research Letters, Elsevier, vol. 53(C).
    10. Mehran Nejati & Azadeh Shafaei, 2023. "Why do employees respond differently to corporate social responsibility? A study of substantive and symbolic corporate social responsibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 2066-2080, July.
    11. Nirino, Niccolò & Santoro, Gabriele & Miglietta, Nicola & Quaglia, Roberto, 2021. "Corporate controversies and company's financial performance: Exploring the moderating role of ESG practices," Technological Forecasting and Social Change, Elsevier, vol. 162(C).
    12. Costanza Consolandi & Giovanni Ferri & Andrea Roncella, 2022. "All you need is G(overnance): Sustainable Finance Following Ambrogio Lorenzetti's Frescoes," SERIES 01-2022, Dipartimento di Economia e Finanza - Università degli Studi di Bari "Aldo Moro", revised Jul 2022.
    13. Long, Huaigang & Chiah, Mardy & Cakici, Nusret & Zaremba, Adam & Bilgin, Mehmet Huseyin, 2024. "ESG investing in good and bad times: An international study," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 91(C).
    14. Paola Brighi & Antonio Carlo Francesco Della Bina & Valeria Venturelli, 2022. "Do ESG Investments Mitigate ESG Controversies? Evidence From International Data," Centro Studi di Banca e Finanza (CEFIN) (Center for Studies in Banking and Finance) 0084, Universita di Modena e Reggio Emilia, Dipartimento di Economia "Marco Biagi".
    15. Yi Wang & Junke Feng & Nosheena Yasir & Yu Bai, 2022. "The Impact of Political Incentives Received by Key Local Officials on Enterprises’ Green Innovations for the Development and Construction of Ecological Civilization in China," Sustainability, MDPI, vol. 14(18), pages 1-24, September.
    16. Harjoto, Maretno A. & Hoepner, Andreas G.F. & Li, Qian, 2021. "Corporate social irresponsibility and portfolio performance: A cross-national study," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 70(C).
    17. Quang Trinh, Vu & Duong Cao, Ngan & Li, Teng & Elnahass, Marwa, 2023. "Social capital, trust, and bank tail risk: The value of ESG rating and the effects of crisis shocks," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 83(C).

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