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Designing the information architecture of a complex website: A strategy based on news content and faceted classification

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  • Ruzza, Mirko
  • Tiozzo, Barbara
  • Mantovani, Claudio
  • D’Este, Fabiano
  • Ravarotto, Licia

Abstract

Information architecture (IA) is an essential component of a website, and its design significantly impacts the user experience. Within complex, large-scale organizational settings, the practice of IA must address a number of critical management issues. This paper describes a pilot action research project whose aim was to develop and test a model for designing the IAs of complex institutional websites. The resulting model is based on the strategic use of news content organized in accordance with a faceted classification approach. The model was piloted during the redevelopment of the website of the Istituto Zooprofilattico Sperimentale delle Venezie (IZSVe), a large Italian healthcare and research organization. Based on the collected data, the proposed IA model was found to effectively manage the website and to greatly reduce the need for structural changes in the 12 months after the intervention. The model also permits the collection of web analytics data that can be useful for web content editors and organization managers. Further research will be needed to validate or improve the model.

Suggested Citation

  • Ruzza, Mirko & Tiozzo, Barbara & Mantovani, Claudio & D’Este, Fabiano & Ravarotto, Licia, 2017. "Designing the information architecture of a complex website: A strategy based on news content and faceted classification," International Journal of Information Management, Elsevier, vol. 37(3), pages 166-176.
    • Handle: RePEc:eee:ininma:v:37:y:2017:i:3:p:166-176
    DOI: 10.1016/j.ijinfomgt.2017.02.001
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    References listed on IDEAS

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    1. Sally Burford, 2011. "Complexity and the practice of web information architecture," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 62(10), pages 2024-2037, October.
    2. Sally Burford, 2014. "A grounded theory of the practice of web information architecture in large organizations," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 65(10), pages 2017-2034, October.
    3. Plaza, Beatriz, 2011. "Google Analytics for measuring website performance," Tourism Management, Elsevier, vol. 32(3), pages 477-481.
    4. Sally Burford, 2011. "Complexity and the practice of web information architecture," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 62(10), pages 2024-2037, October.
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