Brand effect on extended warranty valuation: Subjective value versus popularity
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DOI: 10.1016/j.ijresmar.2022.01.004
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- Pranav Jindal, 2015. "Risk Preferences and Demand Drivers of Extended Warranties," Marketing Science, INFORMS, vol. 34(1), pages 39-58, January.
- Marieke Huysentruyt & Daniel Read, 2010. "How do people value extended warranties? Evidence from two field surveys," Journal of Risk and Uncertainty, Springer, vol. 40(3), pages 197-218, June.
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- Tao Chen & Ajay Kalra & Baohong Sun, 2009. "Why Do Consumers Buy Extended Service Contracts?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(4), pages 611-623, December.
- Hsee, Christopher K & Kunreuther, Howard C, 2000. "The Affection Effect in Insurance Decisions," Journal of Risk and Uncertainty, Springer, vol. 20(2), pages 141-159, March.
- Chark, Robin & Muthukrishnan, A.V., 2013. "The effect of physical possession on preference for product warranty," International Journal of Research in Marketing, Elsevier, vol. 30(4), pages 424-425.
- Robin Chark & Vincent Mak & A. V. Muthukrishnan, 2020. "The premium as informational cue in insurance decision making," Theory and Decision, Springer, vol. 88(3), pages 369-404, April.
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Keywords
Extended warranty; Brand; Subjective value; Availability; Deliberation;All these keywords.
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