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Advancing knowledge on emerging markets: Past and future research in perspective

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  • Cavusgil, S. Tamer

Abstract

Few research streams in the evolution of the international business field have been so resilient, impactful, and rich as the study of emerging markets. We look back and assess this research stream, noting key milestones and the contributions it has made to our knowledge. In addition to taking inventory of past work, we assess topics which deserve future research attention. We also raise the question of whether the topic of emerging markets has been glorified, and whether businesses and governments have been overlooking some of the undesirable developments in some emerging markets. In addition to taking inventory of past work, we assess topics which deserve future research attention.

Suggested Citation

  • Cavusgil, S. Tamer, 2021. "Advancing knowledge on emerging markets: Past and future research in perspective," International Business Review, Elsevier, vol. 30(2).
    • Handle: RePEc:eee:iburev:v:30:y:2021:i:2:s0969593121000032
    DOI: 10.1016/j.ibusrev.2021.101796
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    Cited by:

    1. Ozkan, Kubilay S.L. & Khan, Huda & Deligonul, Seyda & Yeniyurt, Sengun & Gu, Qian (Cecilia) & Cavusgil, Erin & Xu, Shichun, 2022. "Race for market share gains: How emerging market and advanced economy MNEs perform in each other’s turf," Journal of Business Research, Elsevier, vol. 150(C), pages 208-222.
    2. Billur Akdeniz, M. & Berk Talay, M., 2022. "Happily (N)ever after: An empirical examination of the termination of IJVs across emerging versus developed markets," Journal of Business Research, Elsevier, vol. 148(C), pages 390-404.
    3. Lee, Eun Su & Liu, Wei & Yang, Jing Yu, 2023. "Neither developed nor emerging: Dual paths for outward FDI and home country innovation in emerged market MNCs," International Business Review, Elsevier, vol. 32(2).
    4. Vyacheslav Volchik & Elena Maslyukova & Wadim Strielkowski, 2023. "Perception of Scientific and Social Values in the Sustainable Development of National Innovation Systems," Social Sciences, MDPI, vol. 12(4), pages 1-18, April.
    5. Pangarkar, Aniruddha & Patel, Jayesh & Kumar, Sampath K., 2023. "Drivers of eWOM engagement on social media for luxury consumers: Analysis, implications, and future research directions," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    6. Buccieri, Dominic & Javalgi, Raj G. & Cavusgil, Erin, 2023. "Role of opportunity creation between reconfiguration and innovation: Insights from emerging market international new ventures," International Business Review, Elsevier, vol. 32(4).
    7. Douglas Cumming & Sofia Johan & Zaheer Khan & Martin Meyer, 2023. "E-Commerce Policy and International Business," Management International Review, Springer, vol. 63(1), pages 3-25, February.
    8. Zhu, Ying & Sardana, Deepak & Tang, Ryan, 2022. "Heterogeneity in OFDI by EMNEs: Drivers and trends of Chinese and Indian firms," International Business Review, Elsevier, vol. 31(6).
    9. Napier, Elizabeth & Liu, Steven Y.H. & Liu, Jingting, 2024. "Adaptive strength: Unveiling a multilevel dynamic process model for organizational resilience," Journal of Business Research, Elsevier, vol. 171(C).
    10. Singh, Jaywant & Shukla, Paurav & Schlegelmilch, Bodo B., 2022. "Desire, need, and obligation: Examining commitment to luxury brands in emerging markets," International Business Review, Elsevier, vol. 31(3).
    11. Jones, Chris & Temouri, Yama & Kirollos, Karim & Du, Jun, 2023. "Tax havens and emerging market multinationals: The role of property rights protection and economic freedom," Journal of Business Research, Elsevier, vol. 155(PB).
    12. Betty Feng, Jing & Liu, Steven Y.H. & Anne Liu, Leigh, 2023. "Cognitive antecedents of EMNEs’ dynamic capabilities: A case study of global identity at Lenovo," Journal of Business Research, Elsevier, vol. 154(C).
    13. Tang, Ryan W. & Buckley, Peter J., 2022. "Outward foreign direct investment by emerging market multinationals: The directionality of institutional distance," Journal of Business Research, Elsevier, vol. 149(C), pages 314-326.
    14. Andrey A. Zaytsev & Roman S. Blizkyi & Irina I. Rakhmeeva & Nikolay D. Dmitriev, 2021. "Building a Model for Financial Management of Digital Technologies in the Areas of Combinatorial Effects," Economies, MDPI, vol. 9(2), pages 1-15, April.
    15. Mingo, Santiago & Ciravegna, Luciano & Morales, Francisco, 2024. "The impact of experience on the agglomeration of cross-border investments within a region: The case of private equity in emerging markets," International Business Review, Elsevier, vol. 33(2).
    16. Chabowski, Brian R. & Samiee, Saeed, 2023. "A bibliometric examination of the literature on emerging market MNEs as the basis for future research," Journal of Business Research, Elsevier, vol. 155(PB).
    17. Luiz, John M. & Barnard, Helena, 2022. "Home country (in)stability and the locational portfolio construction of emerging market multinational enterprises," Journal of Business Research, Elsevier, vol. 151(C), pages 17-32.

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