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A policy to promote influenza vaccination: A behavioral economic approach

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  • Tsutsui, Yoshiro
  • Benzion, Uri
  • Shahrabani, Shosh
  • Din, Gregory Yom

Abstract

The aims of this study were to identify the predictors of people's willingness to be vaccinated against influenza and to determine how to improve the inoculation rate. The study was based upon the results of our original large-scale survey conducted in the USA in 2005. A model of bounded rationality can explain vaccination behavior fairly well: (a) people evaluate the costs and benefits of vaccination by applying risk aversion and time preference; (b) the 'status quo bias' of those who were vaccinated in the past affects their decision to be vaccinated in the future; and (c) overconfidence indirectly affects the decision through the moderation of perceived variables. Policy implications include: (a) dissemination of information about the vaccine is especially important among people who are inexperienced with the vaccine since they undervalue the effectiveness of vaccination; (b) lowering the total cost of vaccination, including time costs (for example, by offering the vaccine at workplaces) may raise the inoculation rate, especially among those inexperienced with the vaccine, since those who have experience with the vaccine tend to take it on a regular basis.

Suggested Citation

  • Tsutsui, Yoshiro & Benzion, Uri & Shahrabani, Shosh & Din, Gregory Yom, 2010. "A policy to promote influenza vaccination: A behavioral economic approach," Health Policy, Elsevier, vol. 97(2-3), pages 238-249, October.
    • Handle: RePEc:eee:hepoli:v:97:y:2010:i:2-3:p:238-249
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    References listed on IDEAS

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    Cited by:

    1. Eiji Yamamura & Yoshiro Tsutsui & Fumio Ohtake, 2016. "Relative Income Position and Happiness: Are Cabinet Supporters Different from Others in Japan?," The Japanese Economic Review, Springer, vol. 67(4), pages 383-402, December.
    2. Anikó Bíró & Ágnes Szabó-Morvai, 2021. "Mass media coverage and vaccination uptake: evidence from the demand for meningococcal vaccinations in Hungary," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 22(6), pages 887-903, August.
    3. Yoshiro Tsutsui & Shosh Shahrabani & Eiji Yamamura & Ryohei Hayashi & Youki Kohsaka & Fumio Ohtake, 2021. "The Willingness to Pay for a Hypothetical Vaccine for the Coronavirus Disease 2019 (COVID-19)," IJERPH, MDPI, vol. 18(23), pages 1-16, November.
    4. Guillon, Marlène & Nguyen-Van, Phu & Ventelou, Bruno & Willinger, Marc, 2024. "Consumer impatience: A key motive for Covid-19 vaccination," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 110(C).
    5. Jun Wang & Yang Bai & Jingmin Zhu & Xueyao Wang & Yue Che & Jue Liu, 2022. "Association between Social Integration, Social Exclusion, and Vaccination Behavior among Internal Migrants in China: A Cross-Sectional Study," IJERPH, MDPI, vol. 19(13), pages 1-15, June.
    6. Herberholz, Chantal, 2020. "Risk attitude, time preference and health behaviours in the Bangkok Metropolitan Area," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 87(C).
    7. Tsutsui, Yoshiro & Benzion, Uri & Shahrabani, Shosh, 2012. "Economic and behavioral factors in an individual's decision to take the influenza vaccination in Japan," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 41(5), pages 594-602.
    8. Yoshiro Tsusui & Uri Benzion & Shosh Shahrabani, 2010. "ECONOMIC AND BEHAVIORAL FACTORS IN AN INDIVIDUAL fS DECISION TO GET AN INFLUENZA VACCINATION IN JAPAN," Discussion Papers in Economics and Business 10-23, Osaka University, Graduate School of Economics.
    9. Simon Binder & Robert Nuscheler, 2017. "Risk‐taking in vaccination, surgery, and gambling environments: Evidence from a framed laboratory experiment," Health Economics, John Wiley & Sons, Ltd., vol. 26(S3), pages 76-96, December.
    10. Mamma, Maria & Spandidos, Demetrios A., 2013. "Economic evaluation of the vaccination program against seasonal and pandemic A/H1N1 influenza among customs officers in Greece," Health Policy, Elsevier, vol. 109(1), pages 71-77.
    11. Yunwei Gai & Li Feng & Jing Hao, 2017. "Local Labor Market Condition and Influenza Vaccination," Atlantic Economic Journal, Springer;International Atlantic Economic Society, vol. 45(2), pages 181-199, June.

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