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Lifestyle of health and sustainability of forest owners as an indicator of multiple use of forests

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  • Häyrinen, Liina
  • Mattila, Osmo
  • Berghäll, Sami
  • Toppinen, Anne

Abstract

In the face of a strong societal emphasis on sustainable development, the research on environmentally conscious consumers is becoming increasingly important. In a country such as Finland, non-industrial private forest (NIPF) owners can be used as a proxy for a high-involvement group engaged in forest ecosystem service provision and consumption. NIPF owners constitute a large proportion of the Finnish population and, based on previous research, the values they ascribe to forest meaning and use have become more diverse, strongly emphasizing recreational and conservation values alongside timber production. We thus hypothesize that understanding the NIPFs consumer perceptions better offers new insights into future consumer value creation in Finnish society overall, especially concerning the segment of consumers associated with the lifestyle of health and sustainability (LOHAS). First, the theoretical aim of the study was to validate a measurement model for forest owners engaged in pro-environmental consumption behavior and its effect on the meaning of forest for them. Second, the empirical aim was to identify different consumer categories among NIPF owners by classifying them into groups based on their sustainability orientation, and determine how the valuation of various uses of forests differs between these groups. The data set of 394 forest owners was collected in Finland in 2013 by telephone interview and was analysed using multivariate methods. The findings indicate that the owners with the highest sustainability orientation have a greater emphasis on multiple benefits of forests than owners who have a lower orientation to sustainable consumption behavior, and that they could be therefore considered as an interesting peer group for developing new service offerings in the changing forestry markets as well.

Suggested Citation

  • Häyrinen, Liina & Mattila, Osmo & Berghäll, Sami & Toppinen, Anne, 2016. "Lifestyle of health and sustainability of forest owners as an indicator of multiple use of forests," Forest Policy and Economics, Elsevier, vol. 67(C), pages 10-19.
  • Handle: RePEc:eee:forpol:v:67:y:2016:i:c:p:10-19
    DOI: 10.1016/j.forpol.2016.03.005
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    References listed on IDEAS

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    2. Sanz-Hernández, Alexia & Jiménez-Caballero, Paula & Zarauz, Irene, 2022. "Gender and women in scientific literature on bioeconomy: A systematic review," Forest Policy and Economics, Elsevier, vol. 141(C).
    3. Rusanen, Katri & Hujala, Teppo & Pykäläinen, Jouni, 2024. "Research approaches to sustainable forest-based value creation: A literature review," Forest Policy and Economics, Elsevier, vol. 163(C).
    4. Toppinen, Anne & Röhr, Axel & Pätäri, Satu & Lähtinen, Katja & Toivonen, Ritva, 2018. "The future of wooden multistory construction in the forest bioeconomy – A Delphi study from Finland and Sweden," Journal of Forest Economics, Elsevier, vol. 31(C), pages 3-10.
    5. Ranacher, L. & Lähtinen, K. & Järvinen, E. & Toppinen, A., 2017. "Perceptions of the general public on forest sector responsibility: A survey related to ecosystem services and forest sector business impacts in four European countries," Forest Policy and Economics, Elsevier, vol. 78(C), pages 180-189.
    6. Kuhlman, Juulia & Berghäll, Sami & Vainio, Annukka, 2023. "Making gender visible: Objectives and socio-demographic differences among women forest owners," Forest Policy and Economics, Elsevier, vol. 151(C).
    7. Sooyeon Choi & Richard A. Feinberg, 2021. "The LOHAS (Lifestyle of Health and Sustainability) Scale Development and Validation," Sustainability, MDPI, vol. 13(4), pages 1-17, February.

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