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Diffusion of voluntary protection among family forest owners: Decision process and success factors

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  • Korhonen, Katri
  • Hujala, Teppo
  • Kurttila, Mikko

Abstract

The ongoing forest biodiversity protection programme in Finland (METSO) relies on voluntary participation of family forest owners. Even though the programme has gained wide acceptability among owners, compared to traditional conservation such as land acquisition, more owners need to be engaged. In this study, we examined how the new protection measures have diffused among forest owners. This analysis will help find means to promote the protection among owners who could but have not yet participated. The theoretical background is innovation diffusion. We focused on the communication channels and attributes of innovation that would be important for the rest of the adopters. Data were gathered from owners who have protected their forests in the eastern part of Finland. The results showed that the idea of protection has reached forest owners mainly via certain advisors of a regional Forestry Centre or via forestry magazines and newspapers. In the future, it is important that the advisors of local Forest Management Associations and employees of timber buying companies promote the programme more, since they are the most familiar forestry experts for many owners. In addition, it would be necessary to increase the role of peer forest owners and enhance the visibility of protected areas. Highlighting the rationality and ease of protection to potential adopters is important.

Suggested Citation

  • Korhonen, Katri & Hujala, Teppo & Kurttila, Mikko, 2013. "Diffusion of voluntary protection among family forest owners: Decision process and success factors," Forest Policy and Economics, Elsevier, vol. 26(C), pages 82-90.
    • Handle: RePEc:eee:forpol:v:26:y:2013:i:c:p:82-90
    DOI: 10.1016/j.forpol.2012.08.010
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    References listed on IDEAS

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    Cited by:

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    2. Miljand, Matilda & Bjärstig, Therese & Eckerberg, Katarina & Primmer, Eeva & Sandström, Camilla, 2021. "Voluntary agreements to protect private forests – A realist review," Forest Policy and Economics, Elsevier, vol. 128(C).
    3. Phu Nguyen-Van & Anne Stenger & Tuyen Tiet, 2021. "Social incentive factors in interventions promoting sustainable behaviors: A meta-analysis," PLOS ONE, Public Library of Science, vol. 16(12), pages 1-27, December.
    4. Callegari, Beniamino & Nybakk, Erlend, 2022. "Schumpeterian theory and research on forestry innovation and entrepreneurship: The state of the art, issues and an agenda," Forest Policy and Economics, Elsevier, vol. 138(C).
    5. Pynnönen, Sari & Haltia, Emmi & Hujala, Teppo, 2021. "Digital forest information platform as service innovation: Finnish Metsaan.fi service use, users and utilisation," Forest Policy and Economics, Elsevier, vol. 125(C).
    6. Jonathan R B Fisher & Jensen Montambault & Kyle P Burford & Trisha Gopalakrishna & Yuta J Masuda & Sheila M W Reddy & Kaitlin Torphy & Andrea I Salcedo, 2018. "Knowledge diffusion within a large conservation organization and beyond," PLOS ONE, Public Library of Science, vol. 13(3), pages 1-24, March.
    7. Ikonen, Piia & Rantala, Mirja & Miettinen, Janne & Kuittinen, Suvi & Hujala, Teppo & Mehtätalo, Lauri & Pappinen, Ari, 2020. "Grounds for improving the implementation of game-oriented forest management – A double sampling survey of Finnish forest owners and professionals," Forest Policy and Economics, Elsevier, vol. 119(C).
    8. Bjärstig, Therese & Kvastegård, Emma, 2016. "Forest social values in a Swedish rural context: The private forest owners' perspective," Forest Policy and Economics, Elsevier, vol. 65(C), pages 17-24.
    9. Salomaa, Anna & Paloniemi, Riikka & Hujala, Teppo & Rantala, Salla & Arponen, Anni & Niemelä, Jari, 2016. "The use of knowledge in evidence-informed voluntary conservation of Finnish forests," Forest Policy and Economics, Elsevier, vol. 73(C), pages 90-98.
    10. Khanal, Puskar N. & Grebner, Donald L. & Straka, Thomas J. & Adams, Damian C., 2019. "Obstacles to participation in carbon sequestration for nonindustrial private forest landowners in the southern United States: A diffusion of innovations perspective," Forest Policy and Economics, Elsevier, vol. 100(C), pages 95-101.

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