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Objectives, missions and performance measures in multinationals

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  • Coats, Jeffrey
  • Davis, Edward
  • Longden, Stephen
  • Stacey, Raymond
  • Emmanuel, Clive

Abstract

This article examines performance evaluation systems of fifteen multinationals -- five German, five UK and five US -- and how they relate to corporate strategy or mission statements in each case. The technique of analysis used is the multilayered case study approach, and includes 'face-to-face' interviews. The results, by authors Jeffrey Coates, Edward Davis, Stephen Longden, Raymond Stacey (Aston University) and Clive Emmanuel (University of Glasgow), are very instructive. The cases show a consistent use of missions/strategies, objectives and performance measures within the companies, but wide variation between them. Detailed tables are presented which show clearly the range of variation between the companies and countries concerned.

Suggested Citation

  • Coats, Jeffrey & Davis, Edward & Longden, Stephen & Stacey, Raymond & Emmanuel, Clive, 1991. "Objectives, missions and performance measures in multinationals," European Management Journal, Elsevier, vol. 9(4), pages 444-453, December.
    • Handle: RePEc:eee:eurman:v:9:y:1991:i:4:p:444-453
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    Cited by:

    1. Ethem Duygulu & Emir Ozeren & Pınar Işıldar & Andrea Appolloni, 2016. "The Sustainable Strategy for Small and Medium Sized Enterprises: The Relationship between Mission Statements and Performance," Sustainability, MDPI, vol. 8(7), pages 1-16, July.
    2. Bart, Christopher K., 1997. "Sex, lies, and mission statements," Business Horizons, Elsevier, vol. 40(6), pages 9-18.
    3. Macedo, Isabel Maria & Pinho, José Carlos & Silva, Anabela Martins, 2016. "Revisiting the link between mission statements and organizational performance in the non-profit sector: The mediating effect of organizational commitment," European Management Journal, Elsevier, vol. 34(1), pages 36-46.

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