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Buying behaviour in European and American industry: Contrasts

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  • Cova, Bernard
  • Salle, Robert

Abstract

The last 10 years have seen an increase in the importance of buyers in industry, and changes in their relationships with suppliers. Bernard Cova and Robert Salle examine the two major schools of thought on buyer-supplier relations at the present time -- European and American. They also look forward to possible new developments in buying in the 1990s.

Suggested Citation

  • Cova, Bernard & Salle, Robert, 1991. "Buying behaviour in European and American industry: Contrasts," European Management Journal, Elsevier, vol. 9(4), pages 433-436, December.
    • Handle: RePEc:eee:eurman:v:9:y:1991:i:4:p:433-436
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    Cited by:

    1. Nudurupati, Sai Sudhakar & Bhattacharya, Arijit & Lascelles, David & Caton, Nicholas, 2015. "Strategic sourcing with multi-stakeholders through value co-creation: An evidence from global health care company," International Journal of Production Economics, Elsevier, vol. 166(C), pages 248-257.

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