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Kissing technological frogs: Managing technology as a strategic resource

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  • Matthews, William H

Abstract

William Matthews1 identifies R&D projects which fall into a gap in the decision-making process. These are medium-term (4-5 year) projects, in between the 'tadpoles' of long-term promise and 'princes' of short-term expectation. The medium-term projects are frogs, and there are lots of them to kiss to find a prince. The gap is filled by a 'box' where technology uncertainty meets resources available. This is an area where new criteria, especially practicality, and a new culture, increase the success rate of kissing technological frogs.

Suggested Citation

  • Matthews, William H, 1991. "Kissing technological frogs: Managing technology as a strategic resource," European Management Journal, Elsevier, vol. 9(2), pages 145-148, June.
    • Handle: RePEc:eee:eurman:v:9:y:1991:i:2:p:145-148
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    Cited by:

    1. Fabio Magnacca & Riccardo Giannetti, 2024. "Management accounting and new product development: a systematic literature review and future research directions," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 28(2), pages 651-685, June.
    2. Pearson, R.J. & Costley, A.E. & Phaal, R. & Nuttall, W.J., 2020. "Technology Roadmapping for mission-led agile hardware development: a case study of a commercial fusion energy start-up," Technological Forecasting and Social Change, Elsevier, vol. 158(C).

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